Claylabs

Claylabs

Product Marketing, Personas (Clay for Marketing)

New York

Sponsorship not specifiedDetected 63 days ago
Growth Marketing

About the role

  • We see growth as a creative practice, not a formula.
  • As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage.
  • In 2025, we raised a $100M Series C https://www.nytimes.com/2025/08/05/business/dealbook/clay-ai-marketing-fundraise.htmlbacked by world-class investors including Sequoia, CapitalG, and First Round - and crossed $100M in revenue.

Responsibilities

  • Build the Clay for Marketing playbook - Own the positioning, use cases, and campaigns that help marketers understand what Clay enables for their work
  • Communicate ROI in marketer language - Build positioning and assets tightly aligned with the outcomes marketing teams are measured on
  • Set the foundation for new personas - Develop a framework Clay can reuse as we expand into additional personas over time
  • Partner with EPD on persona-specific gaps - Surface product feedback when justified, and partner with Product to close it
  • Build the Clay for Marketing playbook
  • Own the positioning, use cases, and campaigns that help marketers understand what Clay enables for their work
  • Build positioning and assets tightly aligned with the outcomes marketing teams are measured on
  • Partner with a specialized expansion team to reach the marketing persona inside current accounts and grow Clay's footprint

Nice to have

  • Experience in marketing a GTM product, or prior B2B SaaS product marketing experience
  • Strong positioning and messaging craft, with the ability to communicate ROI in language marketers care about
  • Marketing acumen - you can credibly talk to our ICP and understand the craft
  • 0 → 1 comfort - you can handle finding product-market fit, and help guide various cross-functional teams (EPD, Ops, New Verticals, etc.)
  • Commercial acumen - you'll identify the highest-leverage use cases and personas to start with, rather than spreading thin
  • experience as a marketing generalist, ideally at an early-stage company where you owned multiple parts of the function
  • Nice to have: experience as a marketing generalist, ideally at an early-stage company where you owned multiple parts of the function

Benefits

  • We also launched a community equity round https://www.clay.com/blog/community-equity-offering, for our customers, agency partners, and club members.

Company info

  • Our community http://community.clay.com includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs https://luma.com/claylive, and 30k members on Slack.
  • Our culture https://nextplayso.substack.com/p/spotlight-clay is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
  • All employees can work for free with world-class coaches who specialize in creativity, management, and more.
  • Our operating principles - including negative maintenance and non-attached action - guide our work. Read more about them here https://cdn.prod.website-files.com/61477f2c24a826836f969afe/685d83a71452245cc1129791_4d770abfd83e276ec15315a2e06945bd_Clay2025_OperatingPrinciples.pdf.
  • Read about us in the NYT https://www.nytimes.com/2025/08/05/business/dealbook/clay-ai-marketing-fundraise.html, Forbes http://google.com/search?q=forbes+clay&rlz=1C5OZZY_enUS1155US1155&oq=forbes+clay&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIHCAQQABiABDIHCAUQABiABDIHCAYQABiABDIHCAcQABiABDIHCAgQABiABDIHCAkQABiABNIBBzkzM2owajSoAgOwAgHxBVAe8UAxJx_p&sourceid=chrome&ie=UTF-8, First Round Review https://review.firstround.com/podcast/inside-clays-unconventional-path-to-1-25b/, and more https://www.clay.com/press.
  • Hear from our employees directly on our Glassdoor https://www.glassdoor.com/Overview/Working-at-Clay-EI_IE9850794.11,15.htm page!
  • Product Marketing, Personas (Clay for Marketing)
  • We're seeking a Product Marketer to lead Clay's expansion into the marketing persona - a high-impact role focused on reaching a meaningful new audience within our existing customer base and beyond.
  • Clay grew up selling into GTM/RevOps, and while marketers represent a significant share of our customer base, the story for them is still underdeveloped.
  • You'll own the positioning, use cases, and campaigns that help marketers understand what GTM engineering means for their work.
  • Partnering closely with our GTM team, you'll stay close to real customer conversations to shape how this persona evolves over time.
  • Translate Clay to a new audience - Adapt Clay's positioning - historically built for RevOps - so it lands credibly with marketers
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This listing is sourced directly from Claylabs's careers page and normalized into a canonical job model.