The New York Times

The New York Times

Audience Editor, NYT Wirecutter

New York, NY

Sponsorship not specified$89k-$99kDetected 1 day ago
A/B TestingCRMLeadershipCollaboration

About the role

  • It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries.
  • It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination.
  • And it's why our business strategy centers on making journalism so good that it's worth paying for.

Responsibilities

  • Support the editorial quality of product detail pages (PDPs) on the Wirecutter Store:
  • Create messaging frameworks for major Store moments (launches, tentpoles, seasonal pushes) so readers understand what the Store is and why they should trust it.
  • Partner with marketing to ensure users are engaged at every touchpoint in the lifecycle, from acquisition campaigns to transactional emails and targeted promos.
  • Create and maintain a Store messaging style guide that aligns with Wirecutter's voice and company-wide Store goals, including guidelines for CTAs, subject lines, and promotional framing.
  • Continuously test and optimize messaging (subject lines, CTAs, timing, sequencing) to improve engagement while staying rooted in our standards and reporting.
  • Maintain a unified Store messaging and promo calendar that's integrated with Wirecutter's broader editorial, promotional, and major deal events strategy, rather than running on a separate track.
  • Work closely with edit leadership and in collaboration with cross-functional teams like marketing and product to design reader journeys that connect journalism to the Store to follow-ups in a way that feels personal, useful, and closely connected to overall editorial reader journeys.
  • Drive the voice and editorial quality of
  • Support the editorial quality of product detail pages (PDPs) on the
  • To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.

Requirements

  • 5+ years in a newsroom, audience, or editorial marketing role with substantial experience in writing, editing, or programming for digital audiences.
  • Demonstrated experience with email newsletters, lifecycle or CRM programs, or other audience-led messaging channels
  • familiarity with ecommerce or product-focused journalism.
  • Proven ability to use analytics, A/B testing, and audience insights to inform messaging decisions and iterate on subject lines, CTAs, timing, and personalization.
  • The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

Nice to have

  • Strong organizational and project-management skills, including experience maintaining calendars, managing complex campaigns, and keeping multiple stakeholders aligned.
  • A deep interest in Wirecutter's mission and a commitment to upholding our standards for independence, rigor, and service journalism in all Store-related communications.
  • This position is represented by the NewsGuild of NY.
  • We're excited to learn more about you and your experience.
  • If you're an Engineering candidate, we'll let you know what specific GenAI tools you are permitted to use for your technical assessment.
  • The New York Times Company is committed to being the world's best source of independent, reliable and quality journalism.
  • To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization.
  • We encourage people from all backgrounds to apply.

Skills

  • Perform related work as assigned.

Compensation

  • For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock.
  • $88,740 - $98,740 USD

Benefits

  • For roles outside of the U.S., information on benefits will be provided during the interview process.

Company info

  • Work closely with product and data to understand how we are engaging readers across surfaces, and design editorial experiments to better reach and engage with them based on behaviors - particularly in inboxes
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Equal opportunity

  • Commission (EEOC)'s Know Your Rights Poster is available here.
  • Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com.
  • Emails sent for unrelated issues, such as following up on an application, will not receive a response.
  • The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

Visa & Work Authorization

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This listing is sourced directly from The New York Times's careers page and normalized into a canonical job model.