Instacart

Senior Product Manager, Growth Marketing Platform

United States - Remote · Senior

Sponsorship not specified$185k-$200kDetected 20 days ago

SQLMachine LearningData ScienceLLMsStatisticsA/B TestingProduct ManagementProduct StrategyPRDsCRMGrowth MarketingPerformance MarketingRecruitingCommunication

About the role

This position is remote-friendly across the US and Canada.
Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics.

Responsibilities

In this role, you will partner closely with Engineering, Data Science/ML, Marketing, Design, and Analytics to transform how Instacart plans, executes, and measures growth marketing.
You will drive a multi-half roadmap that improves the efficiency of marketing spend, accelerates tooling velocity, and unlocks higher ROI for stakeholders across the company.
Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with the right safety and guardrails.
Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance-aligning priorities, managing risks and dependencies, and delivering outcomes on time.
Drive adoption and change management through documentation, enablement, and training so marketers can move faster with confidence on a unified, scalable platform.
Define clear KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks (A/B and multivariate) that drive decision-making at scale.

Requirements

5+ years of product management experience delivering platform or MarTech/CRM/growth marketing products end to end.
Proven track record defining strategy, setting roadmaps, and launching complex, cross-functional products with Engineering and Data Science/ML.
Hands-on proficiency with data-driven decision making, including experimentation design and analysis (e.g., A/B testing) and competency with SQL or product analytics tools.
Bachelor's degree in Computer Science, Engineering, Statistics, Economics, or a related field

Nice to have

Led multi-quarter, cross-company initiatives focused on marketing transformation, platform unification, or large-scale growth programs.
Prior experience as a Growth PM optimizing lifecycle or performance marketing, including segmentation, journey orchestration, suppression, and attribution.
familiarity with LLMs, prompt orchestration, retrieval, evaluation, and safety/guardrails.
Systems thinking with the ability to model complex marketer workflows and translate them into scalable platform primitives and APIs.
Familiarity with the MarTech ecosystem (e.g., CDPs, ESPs/push providers, MMPs, feature flagging, experimentation platforms) and integration best practices.
Comfort operating in privacy- and compliance-centric environments, collaborating with Legal and Privacy on governance and data stewardship.
Offers may vary based on many factors, such as candidate experience and skills required for the role.
For US based candidates, the base pay ranges for a successful candidate are listed below.

Compensation

Instacart provides highly market-competitive compensation and benefits in each location where our employees work.

Benefits

Own the product vision, strategy, and multi-half roadmap for an end-to-end growth marketing platform, spanning agentic CRM, marketer tooling, and unified orchestration and measurement.

Company info

We are looking for a Product Manager, Growth Marketing Platform, to own the strategy and execution for our unified marketing stack, including agentic CRM, marketer tooling, and end-to-end orchestration.

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This listing is sourced directly from Instacart's careers page and normalized into a canonical job model.