Proconex

Product Marketing Specialist, Linque

Royersford, Pennsylvania, United States

Work authorization requiredDetected 11 days ago

LLMsAdobe Creative SuiteSEOContent MarketingHubSpotSalesforceCRMSalesLead GenerationCustomer SuccessControlsResearchLeadershipCollaborationPublic Speaking

About the role

Product Marketing Specialist, Linque Description The Linque Marketing team is focused on driving awareness, adoption, and revenue growth for Linque's AI-powered machine vision and industrial inspection solutions.

Responsibilities

Own product positioning, messaging, and value propositions for Linque solutions, including the Mobius platform and VisionAI technologies.
Develop customer personas, buyer journey frameworks, competitive intelligence, and market segmentation strategies.
Lead go-to-market planning and execution for new product launches, feature releases, and expansion into new use cases and industries.
Develop and optimize nurture programs that progress prospects through the funnel from marketing-qualified leads (MQLs) to sales-qualified leads (SQLs).
Partner with digital marketing stakeholders to improve website performance, lead generation, and conversion rates.
Develop and maintain sales enablement materials including presentations, datasheets, solution briefs, competitive battlecards, proposal templates, and demo content.
Create customer-facing content including case studies, white papers, application notes, blogs, webinars, and customer success stories.
Support pricing, packaging, positioning, and market expansion strategies through data-driven insights.

Requirements

Bachelor's degree in Marketing, Business, Engineering, or a related field.
5+ years of experience in product marketing, technical marketing, demand generation, or B2B marketing.
2+ years of experience developing product positioning, messaging frameworks, and go-to-market strategies.
2+ years of experience launching or marketing technical products or solutions.
2+ years of experience planning and executing multi-channel marketing campaigns.
2+ years of experience using marketing performance metrics and analytics to drive optimization and business outcomes.
2+ years of experience creating sales enablement content and customer-facing marketing materials.
2+ years of experience working cross-functionally with product, sales, and technical teams.

Nice to have

3+ years of experience owning pipeline generation metrics and marketing contribution to revenue.
Experience using HubSpot, Salesforce, Pardot, or similar marketing automation and CRM platforms.
Experience launching technical products and translating complex technologies into customer-centric messaging.
Experience supporting account-based marketing (ABM) programs.
Experience with Adobe Creative Suite and presentation development tools.
Experience using marketing attribution, reporting, and analytics tools to measure campaign effectiveness.
Experience leveraging generative AI tools to improve marketing workflows, content creation, campaign execution, and customer engagement.
Experience working in a fast-paced, growth-oriented environment with multiple competing priorities.

Benefits

Translate complex technical capabilities into customer-focused benefits and business value narratives.
Analyze customer feedback, market trends, industry developments, and competitive activity within industrial automation, machine vision, AI, and related markets.

Visa & Work Authorization

Candidates must be legally eligible to work in the United States without company sponsorship.

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