LiquidStack

Account-Based Marketing (ABM)

Carrollton, Texas

Sponsorship not specifiedDetected 106 days ago

HubSpotSalesforceSales

About the role

This is a critical, revenue-driving role responsible for executing multi-channel demand generation and ABM programs that directly impact pipeline and revenue.

Build and execute multi-channel B2B demand generation campaigns (paid media, email, display, retargeting)
Develop and manage ABM programs aligned to target accounts and sales priorities
Create and optimize multi-touch nurture journeys from first engagement through MQL
Drive consistent delivery of high-quality MQLs
Monitor and optimize campaigns based on pipeline creation and conversion
Manage and optimize paid campaigns (Google, LinkedIn, programmatic)
Partner closely with inside sales to provide lead intelligence and campaign insights
Support BANT-based qualification and ensure smooth handoff into Salesforce pipeline

3-5+ years of experience in demand generation, ABM, or lifecycle marketing
Experience in B2B or enterprise environments
Hands-on experience with HubSpot (or similar marketing automation platforms)
Experience managing paid media campaigns (Google, LinkedIn, etc.)
Strong understanding of lead lifecycle, funnel metrics, and conversion optimization
Experience in data center, infrastructure, SaaS, or industrial technology industries
Familiarity with Salesforce and attribution tools
Experience working closely with inside sales teams
Ability to work independently and manage multiple campaigns simultaneously
Increased MQL volume and quality
Measurable pipeline growth and improved conversion rates
Strong alignment between marketing and sales
Scalable, repeatable demand generation programs
Competitive pay with opportunities for overtime

This listing is sourced directly from LiquidStack's careers page and normalized into a canonical job model.