linksquaresinc
Senior Customer Marketing Manager
Hybrid (Boston, MA) · Senior
Sponsorship not specified$130k-$150kDetected 49 days ago
Product ManagementProduct StrategyHubSpotSalesforceCustomer SuccessLeadershipProblem SolvingAdaptability
About the role
- The Senior Customer Marketing Manager will shape how we engage, grow, and champion our customer base.
- In this high-impact role, you will be the primary architect of our customer journey, ensuring our users find continuous value and become vocal advocates for our AI-powered CLM.
- This is an ideal role for a strategic thinker who enjoys the balance of high-level planning and hands-on execution.
Responsibilities
- Strategy & Lifecycle: Develop and lead the end-to-end customer marketing roadmap to improve onboarding, product adoption, and renewals.
- Advocacy & Community: Build and scale programs that amplify customer voices, including case studies, user groups, advisory boards, and reference initiatives.
- Cross-Functional Partnership: Collaborate closely with Product, Customer Success, and Sales to ensure a seamless experience and a unified voice across all customer touchpoints.
- Storytelling: Partner with the Brand and Content teams to transform customer success data into compelling narratives that showcase real-world business impact.
- Data-Driven Campaigns: Design segmented, multi-channel campaigns (email, in-product, and digital) that educate users and encourage deeper product engagement.
- Develop and lead the end-to-end customer marketing roadmap to improve onboarding, product adoption, and renewals.
- Build and scale programs that amplify customer voices, including case studies, user groups, advisory boards, and reference initiatives.
- Collaborate closely with Product, Customer Success, and Sales to ensure a seamless experience and a unified voice across all customer touchpoints.
- Partner with the Brand and Content teams to transform customer success data into compelling narratives that showcase real-world business impact.
- Design segmented, multi-channel campaigns (email, in-product, and digital) that educate users and encourage deeper product engagement.
Requirements
- B2B SaaS Experience: Several years of experience in Customer, Lifecycle, or Product Marketing, ideally within a fast-growing software environment.
Nice to have
- Several years of experience in Customer, Lifecycle, or Product Marketing, ideally within a fast-growing software environment.
Compensation
- for this role includes an annual base salary between $130,000 to $150,000.
- The estimated compensation range listed in this job posting reflects base salary only.
- This role may include additional forms of compensation such as a bonus.
- LinkSquares takes into consideration a number of factors when determining an employee's starting salary, including work location, job-related skills, and relevant education, experience and training.
- The recruiter assigned to this role will share more information about the specific compensation and benefit details associated with this role during the hiring process.
- Compensation for this role includes an annual base salary between $130,000 to $150,000.
Benefits
- Define and monitor key success metrics, such as Net Retention Rate (NRR), advocacy participation, and engagement health.
- Familiarity with tools like Salesforce and HubSpot to track campaign health and customer health signals.
- This role may include additional forms of compensation such as a bonus.
- The recruiter assigned to this role will share more information about the specific compensation and benefit details associated with this role during the hiring process.
- Candidates are eligible to participate in the company's benefit programs.
- LinkSquares takes into consideration a number of factors when determining an employee's starting salary, including work location, job-related skills, and relevant education, experience and training.
Company info
- LinkSquares is a Boston-based, AI-powered CLM SaaS leader trusted by organizations like DraftKings, Manscaped, and Vivid Seats.
- We automate the contracting process for legal, finance, and HR teams, helping them save time, cut costs, and improve business outcomes.
- For more information, visit linksquares.com.
- You'll join a high-energy Marketing organization that operates at the heart of the business.
- We are a group of storytellers, data-enthusiasts, and strategists who believe that our customers are our greatest asset.
- You will sit at the strategic intersection of Product, Sales, and Customer Success, working with teammates who are as committed to your professional growth as they are to hitting our collective retention and expansion goals.
Equal opportunity
- LinkSquares is an Equal Opportunity E mployer and does not discriminate based on any legally protected characteristics.
- Equal Opportunity E mployer and does not discriminate based on any legally protected characteristics.
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