Arctic Wolf

Marketing Performance Analyst

Remote, United States

Sponsorship not specifiedDetected 20 days ago

SQLRESTData AnalysisData VisualizationCybersecuritySOC OperationsMarketing AnalyticsGrowth MarketingForecastingExcelUnityLeadershipCommunication

About the role

You'll partner closely with our Revenue and Growth Marketing Leaders, Revenue Operations and Finance teams to surface actionable insights that inform our marketing strategy and investment decisions.
The strategic and detail-oriented Marketing Performance Analyst is critical in helping us understand and improve the effectiveness of our marketing activities by providing deep insights into performance metrics, return on investment, and pipeline and revenue contribution.

Build and Maintain Marketing Performance Dashboards
Design, build, and manage comprehensive dashboards in tools like Tableau, Power BI, or Looker to visualize key metrics across the full marketing funnel.
Manage and update the core artifacts that the marketing leadership team use to run the business and report on performance to the rest of the go-to-customer organization
Track and interpret key funnel metrics including lead volume, MQLs, SQLs, pipeline creation, opportunity velocity, and closed-won revenue.
Evaluate the performance of marketing campaigns across digital, events, email, partner, and ABM channels.
Support the implementation and refinement of attribution models (first-touch, last-touch, multi-touch, W-shaped, algorithmic) to measure the influence of marketing on pipeline and revenue.
Deliver insights that influence channel mix, investment strategies, and content planning.
Forecasting and Planning Support
Use historical data and predictive analytics to build models that forecast MQLs, pipeline generation, and marketing-sourced revenue.

2+ years of experience in a marketing analytics, marketing operations, or business intelligence role, ideally within a B2B SaaS environment.
If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.

Partner with finance and RevOps to support quarterly and annual planning processes with accurate, data-driven projections.

Identify conversion bottlenecks and provide data-backed recommendations to improve funnel health and efficiency.

We're looking for a Marketing Performance Analyst to be a part of making this happen.
At Arctic Wolf, you won't just watch the cybersecurity industry evolve - you'll help lead the change.
Our global Pack is made up of people who thrive on solving hard problems, moving fast, and building technology that protects organizations around the world.
We're proud to be recognized by Forbes, CNBC, Fortune, CRN, Gartner Peer Insights and IDC MarketScape - but what matters most is the work behind it: delivering real outcomes for customers through award winning innovation like our Aurora Platform.
If you're looking for meaningful work, smart teammates and the chance to make a real impact in a high-growth company that's redefining security operations, Arctic Wolf is the right place for you.
End Cyber Risk.

export control laws and regulations, including the Export Administration Regulations ("EAR")

This listing is sourced directly from Arctic Wolf's careers page and normalized into a canonical job model.