unidosus
Director, Social Media
Washington, DC · Director
Sponsorship not specified$113k-$125kDetected 25 days ago
Content CalendarsLeadershipCommunicationCollaboration
About the role
- About UnidosUS UnidosUS is a nonprofit, nonpartisan organization that serves as the nation's largest Hispanic civil rights and advocacy organization.
- Since 1968, we have built a stronger America by creating opportunities for Latinos and breaking down barriers to expand economic and social progress for all.
- For more information on UnidosUS, visit www.unidosus.org or follow us on Facebook, Instagram, LinkedIn, X and Threads.
Responsibilities
- Help develop and execute a comprehensive, multiplatform social media strategy that advances UnidosUS's mission, elevates its brand with national and local Hispanic and general-market audiences, supports policy, advocacy, program and fundraising goals.
- UnidosUS seeks a Director, Social Media to help lead the strategy, voice, and growth of the organization's social media presence across all platforms.
- The Director will help lead a team - of staff and contractors - responsible for daily content creation, platform management, social listening, rapid response, paid social influencer and creator partnerships.
Requirements
- Additional in-office days may be required as needed.
Compensation
- $112,900-$125,400
- Essential Functions:
- Strategy and Leadership
- Help develop and execute a comprehensive, multiplatform social media strategy that advances UnidosUS's mission, elevates its brand with national and local Hispanic and general-market audiences, supports policy, advocacy, program and fundraising goals.
- Lead, mentor, and manage the social media team: establishing clear workflows, expectations, and performance goals.
- Serve as the organization's senior in-house expert on platform trends, algorithm changes, emerging channels (e.g., TikTok, Threads, Bluesky, WhatsApp), and digital culture, advising senior leadership on opportunities and risks.
Benefits
- Oversee the social content calendar and the creation of original, platform-native content-short-form video, graphics, copy and live coverage-in collaboration with copywriters, designers and video producers.
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