SentinelOne

SentinelOne

Director, Digital & Performance Marketing

United States - Remote · Director

Sponsorship not specified$163k-$244kDetected 8 days ago
Machine LearningData AnalysisA/B TestingCybersecuritySEMSalesforceMarketoPerformance MarketingCadenceCommunicationCollaboration

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odds of building a lasting career here

59Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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Employer immigration record

from this employer's Department of Labor filings

Green-card filing pattern in this occupation

Context, not a finding about this posting: of this employer's 3 green-card filings in this occupation, 100% were for a worker who already held the job.

Files H-1B transfers

1 transfer filing in the last year, covering 1 worker. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • When you join SentinelOne, your work helps protect global enterprises, critical infrastructure, and the technologies shaping tomorrow.
  • If you are motivated by meaningful challenges and want your impact to be real, measurable, and global, you will find purpose here.
  • By combining real-time analytics, intelligent automation, and a unified data foundation, we reduce noise, simplify complexity, and empower security teams to focus on what truly matters.

Responsibilities

  • Proven ability to define and lead marketing strategy, not just execute campaigns, with experience influencing planning cycles, investment decisions, and GTM strategy.

Requirements

  • 10 or more years of experience in B2B digital or performance marketing, with cybersecurity experience a major plus; experience in cybersecurity, cloud, or enterprise SaaS is preferred.
  • Strong understanding of how digital marketing drives pipeline, revenue, and growth efficiency, and a demonstrated track record of driving measurable pipeline impact and ROI.
  • Hands-on experience with AI-powered marketing tools, such as predictive bidding, AI creative generation, account scoring models, or similar.

Skills

  • to give the advantage to those who secure our future.

Compensation

  • $162,750 - $244,000 USD

Company info

  • SentinelOne is a company at the intersection of AI and security, pioneering a new operating model for cybersecurity. Our AI-native platform unifies protection across endpoint, cloud, identity, data, and AI systems to deliver autonomous detection and response with clarity and speed. By combining real-time analytics, intelligent automation, and a unified data foundation, we reduce noise, simplify complexity, and empower security teams to focus on what truly matters.
  • Our teams are builders, problem-solvers, and innovators committed to shaping the future of security. If you are excited to solve hard problems alongside talented, mission-driven people, we invite you to help us build a safer future for humanity.
  • What Are We Looking For?
  • We're looking for people who are relentlessly curious and committed to continuous learning. AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes.
  • SentinelOne is a company at the intersection of AI and security, pioneering a new operating model for cybersecurity.
  • Our AI-native platform unifies protection across endpoint, cloud, identity, data, and AI systems to deliver autonomous detection and response with clarity and speed.
  • Our teams are builders, problem-solvers, and innovators committed to shaping the future of security.
  • If you are excited to solve hard problems alongside talented, mission-driven people, we invite you to help us build a safer future for humanity.
  • We're looking for people who are relentlessly curious and committed to continuous learning.
  • AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts.
  • Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes.
  • As a Director, Digital & Performance Marketing, you will be tasked with building and scaling an AI-first performance marketing engine that drives pipeline, revenue, and growth efficiency, architecting a self-optimizing digital system that continuously informs where we invest, who we target, and how we convert.
  • This is not a traditional demand gen or media role: you will connect audience, intent, creative, and data into a real-time, signal-driven growth engine that consistently produces a high-quality pipeline and accelerates revenue.
  • This role sits at the center of Revenue Marketing and directly impacts pipeline creation, conversion, and CAC efficiency.
  • What Will You Do?
  • Primary responsibilities include:
  • Define and own the digital marketing strategy aligned to pipeline and revenue goals; translate business priorities into clear investment strategies, channel mix, and audience focus; identify market opportunities, whitespace, and growth levers to inform planning; act as a key contributor to annual and quarterly planning, influencing budget allocation and strategic bets.
  • Build and scale a digital-first pipeline generation engine across paid media, intent signals, and account-based engagement; own performance across the funnel, from engagement to pipeline to revenue; architect and optimize a multi-channel engagement strategy spanning SEM, paid social, programmatic display, CTV, audio/podcasts, Reddit, and programmatic OOH, leveraging each channel's strengths to drive coordinated, signal-based engagement across the buyer journey; use AI-driven bidding and budget allocation tools to shift spend across channels in real time, based on performance, intent signals, and account engagement; ensure programs are optimized for pipeline quality, conversion, and velocity, not just lead volume; establish clear linkage between media investment and business outcomes.
  • Translate ICP, personas, and segmentation into actionable target audiences across channels; leverage first-party and third-party intent data, engagement signals, and account insights to prioritize spend; apply AI and predictive modeling to score accounts, surface buying signals, and prioritize outreach before a lead even raises their hand; use a CDP (e.g., Hightouch) to unify first-party data and activate it across paid and owned channels; leverage identity resolution and data collaboration tools (e.g., LiveRamp) to extend audience match rates and connect online and offline signals; partner with Marketing Ops and Data Analytics teams to operationalize signal-driven decision making and continuously refine targeting based on in-market behavior and performance data.
  • Set the AI roadmap for the digital marketing function, including which tools, which use cases, and which workflows get automated first; evaluate and pilot AI platforms for media buying, audience modeling, creative generation, and campaign optimization; build AI-assisted creative testing workflows that generate, test, and iterate ad variants faster than manual processes allow; establish guardrails for responsible AI use in targeting, personalization, and content generation; track where AI is actually moving the needle on CAC, pipeline velocity, and conversion, and kill what is not working; keep the team current on new AI capabilities relevant to performance marketing and push adoption where it drives results.
  • Build and lead a structured experimentation framework across channels, creative, offers, and landing experiences; use performance data and AI-powered analysis to identify drivers of success and areas for optimization; continuously evolve performance benchmarks and redefine what great looks like.
  • Build, mentor, and lead a team of high-performing digital marketers; establish a culture of accountability, experimentation, and continuous improvement; elevate team capabilities across strategy, execution, AI fluency, and data fluency; set and maintain a high bar for performance, creativity, and impact.
  • Lead cross-functionally across Sales, Marketing Ops, Data Analytics, and Regional/Field Marketing to keep digital strategy aligned with business priorities; partner with Geo Leaders to manage expectations and act as the digital voice in regional business reviews; share regional performance, pipeline creation progress, and digital engagement insights with Geo Leaders on a regular cadence; translate global digital strategy into regional context, and surface regional needs back into the broader strategy.
  • What Skills and Knowledge Will You Bring?
  • Ideal candidates will have:
  • Deep expertise across paid media, audience targeting, and performance optimization.

Equal opportunity

  • SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer.
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This listing is sourced directly from SentinelOne's careers page and normalized into a canonical job model.