Tinuiti
Insights Lead Analyst
USA - Remote, USA
Sponsorship not specified$105k-$125kDetected 25 days ago
PythonData StructuresSQLSnowflakeRedshiftRESTData VisualizationStatisticsA/B TestingMarketing AnalyticsExcelResearchLeadershipCommunicationMentoringMicrosoft Office
About the role
- Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works.
- Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it.
- We'd love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box.
Responsibilities
- Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position.
- Anticipate and recommend the right measurement approaches to evaluate media effectiveness, assess tactical performance, and support channel expansion decisions.
- Maintain a holistic understanding of client business objectives and marketing strategy so you can proactively identify the highest-value questions to answer.
- Deliver insights that are clear, concise, and useful, helping clients and internal teams make stronger business and marketing decisions.
- Use business intelligence tools, dashboards, and reporting environments-including Bliss Point applications where relevant-to support insight generation, recommendation development, and client storytelling.
- Maintain strong working fluency in analytics and reporting environments, using them to improve accuracy, efficiency, and strategic output.
- Help translate technical outputs, data structures, and measurement realities into client-relevant language that supports stronger understanding and adoption.
- Maintain a strong working knowledge of quantitative methods and statistics, and proactively propose tests, analyses, and reporting approaches on an ongoing basis.
- Lead the development of analytical capabilities and solutions such as segmentation, campaign evaluations, custom reporting, dashboard logic, and cross-channel performance analysis.
Requirements
- 5-7 years of experience in marketing analytics roles, with a track record of working with clients, understanding their business, and using analytics to support marketing decisions.
- Familiarity with structured data environments such as Snowflake, Redshift, or similar cloud data tools.
- Strong working proficiency in SQL for querying, validating, and analyzing structured marketing data.
- Strong ability to turn complex data into clear, concise, decision-oriented narratives and presentations.
Nice to have
- Strong understanding of statistics, testing, and analytical methods
- practical experience with R and/or Python is preferred, especially for testing, exploratory analysis, or advanced analytical work.
Skills
- Strong working skills in business intelligence platforms such as Tableau, Power BI, or similar tools.
Compensation
- Create and lead the analytics strategy for an account by learning the client's business, understanding their media strategy, and shaping annual learning agendas, testing plans, and analysis roadmaps.
Benefits
- Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged.
- We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
- Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
- Retirement: Match up to 4% of your contributions at 100%
- Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
- Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
- Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
- Create and lead the analytics strategy for an account by learning the client's business, understanding their media strategy, and shaping annual learning agendas, testing plans, and analysis roadmaps.
- Listen actively for signs of client health, satisfaction, or dissatisfaction and proactively address issues through stronger communication and better insight delivery.
Company info
- Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
- We support 100% remote work for this role!
- We'd love to hear from you if:
- Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
- Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees.
- With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth.
- Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box.
- So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
- As a Client Insights Lead, you will create and lead the analytics strategy for an account by turning client business objectives, media strategy, and cross-channel performance data into clear measurement plans, learning agendas, and actionable recommendations.
- You will connect data across channels, reports, and methods to help clients understand what is happening, why it matters, and what they should do next.
- This role is highly client-facing and best suited for someone who combines strong analytical fluency with business judgment, story-telling, and the ability to translate data into practical marketing decisions.
- Client‑Centric
Equal opportunity
- This description has been designed to indicate the general nature and level of work performed by employees within this position.
- The actual duties, responsibilities, and qualifications may vary based on assignment or group.
- Tinuiti is an equal opportunity employer.
- All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
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