Klaviyo
Marketing Operations Lead
Boston, MA
Sponsorship not specified$132k-$198kDetected 1 day ago
A/B TestingCRMSalesOnboardingCustomer SuccessOrganizational Skills
> stay_score
odds of building a lasting career here
61Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
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About the role
- If you're a close but not exact match with the description, we hope you'll still consider applying.
- Want to learn more about life at Klaviyo?
- This role sits at the intersection of Marketing and Sales and is responsible for ensuring top-of-funnel demand is captured, qualified, routed, and delivered to Sales with speed and accuracy.
Responsibilities
- Act as the primary marketing operations partner to the Inbound Sales team, ensuring high-quality handoffs.
- Own day-to-day configuration, troubleshooting, and optimization of the marketing automation platform.
- Build and maintain workflows, lifecycle automation, and event-based logic supporting inbound and product-led growth.
- Own lead and PQL scoring models and routing logic to ensure fast, accurate delivery to the right sales teams.
- Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals (web, product, form, behavioral).
- Support audience creation, segmentation, and funnel experimentation to improve conversion from first touch to sales-ready demand.
- Monitor handoff metrics (e.g., response time, acceptance rates) and drive continuous improvement.
- Manage a large and evolving marketing technology stack, including tool setup, integrations, permissions, troubleshooting, vendor coordination, and evaluation of new capabilities as needs evolve.
- Strong working knowledge of CRM concepts (leads, contacts, accounts, opportunities) and how data flows across GTM systems.
- Comfortable working with funnel and handoff metrics (e.g., conversion rates, response time, acceptance rates) to drive operational improvements.
Requirements
- 8+ years of experience in marketing operations or GTM operations supporting inbound, demand generation, or PLG motions in a B2B environment.
- Curious and practical about AI and automation, with experience testing ways to improve process speed, accuracy, or scale.
Compensation
- Our salary range reflects the cost of labor across various U.S. geographic markets.
Benefits
- Own core marketing system integrations with CRM and other GTM tools, ensuring data accuracy and sync health.
Company info
- At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day.
- We use Covey as part of our hiring and / or promotional process.
Visa & Work Authorization
- We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability
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This listing is sourced directly from Klaviyo's careers page and normalized into a canonical job model.