InstaLILY

InstaLILY

Senior Brand Writer

New York, New York, United States · Senior

Sponsorship not specified$100k-$120kDetected 21 days ago
Machine LearningAgentic AIA/B TestingSEOHubSpotGoogle AnalyticsSalesSupply ChainLogisticsResearchLeadership

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odds of building a lasting career here

50Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~30% per draw at Level II). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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About the role

  • The core of this role is owning InstaLILY's social media writing, including LinkedIn and X for the brand, and ghostwriting for our CEO and COO.
  • You also write long-form thought leadership, case studies, newsletters, and the strategic copy that shapes how the company is seen.
  • Everything we publish should sound like us.

Responsibilities

  • Brand voice: Own the brand voice across everything we publish. Every piece should sound like InstaLILY.
  • Experiments and strategy: Form clear hypotheses on what drives traffic, engagement, or pipeline. Ship tests, measure, and think across pieces about what's working over time.

Requirements

  • 3-6 years of writing experience as a copywriter, content marketer, journalist, or technical writer.
  • You can absorb voice from limited input (transcripts, prior posts, brief conversations) and produce content in it without daily review.
  • Demonstrated writing track record across long-form, social, and editorial formats.

Nice to have

  • Executive social ghostwriting: Write LinkedIn and X content for our CEO and COO, plus InstaLILY's brand presence on both platforms.
  • AI-native: Daily user of Claude and frontier AI tools.
  • You know where AI is useful and where it produces slop.
  • Numerical fluency: Comfortable with content analytics (Google Analytics, LinkedIn, HubSpot).
  • Writing samples (required): 2-3 with your application, links preferred.
  • Share a ghostwriting sample or describe a ghostwriting project (client type, voice, format, outcome).

Compensation

  • $100,000-$120,000 per year, commensurate with experience

Benefits

  • Medical, Dental, Vision, 401K, Well-being stipend, In-office lunch reimbursement, PTO and 10 US Federal Holidays, and more!

Company info

  • We serve some of the largest operators in our industries, including SRS Distribution (part of The Home Depot family), United Rentals, and Henry Schein, and we work closely with the Google DeepMind and NVIDIA ecosystems.
  • How We Work We work in small teams with real ownership: clear problems, direct access to the customers whose work you're changing, and room to ship.
  • Everything runs on three principles: Customers, Culture, and Code.
  • Real traction: The product works, customers are live, and we've already driven over $200M in incremental revenue for customers.

Equal opportunity

  • If you require an accommodation, please let us know, and we will work with you to meet your needs.

Visa & Work Authorization

  • If you'd like to opt out, please contact our recruiting team ( lily.hiring@instalily.ai ).
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This listing is sourced directly from InstaLILY's careers page and normalized into a canonical job model.