Museumoficecream

Lifecycle Marketing Lead

United States

Sponsorship not specified$145k-$155kDetected 31 days ago

HubSpotSalesforceCRMLeadership

About the role

Establish audience segmentation frameworks based on guest behavior, purchase history, geography, visitation frequency, and engagement patterns.
Analytics & Measurement: Establish lifecycle marketing reporting, KPIs, and attribution models.
Analyze customer behavior and campaign performance to identify growth opportunities.

Develop and own MOIC's lifecycle marketing strategy across the entire customer journey, through retention and re-engagement.
Design programs that increase repeat visitation, customer lifetime value, and overall guest engagement.
Identify key customer behaviors, opportunities, and lifecycle moments that drive meaningful business outcomes.
Your Day To Day Lifecycle Strategy & Customer Growth: Develop and own MOIC's lifecycle marketing strategy across the entire customer journey, through retention and re-engagement.
CRM & Technology Leadership: Evaluate, select, and implement lifecycle marketing and CRM technology platforms.
Partner with internal stakeholders to ensure customer data is structured and accessible for lifecycle initiatives.
Build scalable systems and processes that support long-term lifecycle growth.
Campaign Development & Automation: Design and launch automated lifecycle programs across multiple channels.
Partner closely with Marketing, Product, and Operations, teams to align lifecycle initiatives with broader business objectives.
Experience building lifecycle programs from scratch.

Must Haves 8+ years of experience in lifecycle marketing, CRM, retention marketing, or customer growth.
Experience with Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Klaviyo, or similar platforms.
Ability to work strategically while remaining hands-on.

The salary range for this role is $145,000 - $155,000 USD dependent on experience, as well as an annual bonus and options.

Museum of Ice Cream is an inclusive & immersive brand, designed to captivate your sweetest fantasy and sugar-filled daydreams online and IRL.
At Museum of Ice Cream, we invite you to believe in the magic of creativity, to remind you that inclusive spaces do exist, and to show you that childlike wonder is worth savoring.
In our world, ice cream is the agent of change and the vehicle to ignite the creative spirit that lives in all of us.
Fueled by the power of imagination, MOIC is a universe of possibilities with tons of room for you to explore.
Who We Are Museum of Ice Cream is an inclusive & immersive brand, designed to captivate your sweetest fantasy and sugar-filled daydreams online and IRL.
About The Role Museum of Ice Cream is looking for a Lifecycle Marketing Lead to join the Marketing team.
This person will be responsible for developing our lifecycle strategy, selecting and implementing the right technology, creating audience segmentation, building automated programs, and establishing the reporting and measurement needed to make the lifecycle a meaningful driver of revenue and repeat visitation.

This listing is sourced directly from Museumoficecream's careers page and normalized into a canonical job model.