Base Power Company
Brand Strategy Lead
Austin, TX · Senior
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About the role
- Base started by serving early adopters in Texas.
- Now we're bringing reliable, affordable home backup to households who have never heard of us.
- That takes a brand built on a deep understanding of our members, and it takes campaigns that turn that understanding into growth.
Responsibilities
- Build and run research systems that show how our members think, decide, and talk about Base, using sales call recordings, social listening, qualitative interviews, and quantitative surveys
- Partner with design as a thought partner to build creative that stays true to the brand and also moves it forward
- Lead integrated brand campaigns from brief to launch, including market launches in new states
- Strong creative taste and the ability to give clear, useful direction to designers and creative partners
- Comfort working through a full funnel, from awareness to signup, and building an ideal customer profile (ICP) from data
Requirements
- 6+ years of experience in brand strategy, strategic planning, or brand marketing, at an agency, a consumer brand, or both
- You have strong opinions on brand, you can back them up with data, and you hold every campaign to a number.
Company info
- Base is America's next-generation power company.
- We're rebuilding the foundation of modern civilization-electricity-by deploying a vast network of distributed batteries that is transforming today's fragile, centralized grid into a resilient and abundant system.
- We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
- The Marketing team owns how homeowners first hear about Base, come to understand it, and decide to join.
- Most of the people we reach have never thought about where their power comes from until it goes out.
- Our job is to make a new kind of power company feel simple, credible, and obvious.
- We work side by side with sales, product, and design, and our results directly decide how fast Base can grow into new markets.
- Please note:
- Base is a startup, which means priorities shift and evolve quickly.
- Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.
- First Principles Thinking:
- Question assumptions.
- Principles > rules.
- Operate at Base Pace:
This listing is sourced directly from Base Power Company's careers page and normalized into a canonical job model.