Block
Growth Manager, Customer Engagement
Bay Area, CA, United States of America
Sponsorship not specified$135k-$203kDetected 11 hours ago
SQLMachine LearningData VisualizationA/B TestingProduct ManagementProduct StrategySalesforceCRMGrowth MarketingCommunication
About the role
- We're looking for an Growth Manager focused on activation and habituation.
- This is not a traditional lifecycle marketing role.
- The shape of engagement marketing is changing fast.
Responsibilities
- The blocks that form our foundational teams - People, Finance, Counsel, Hardware, Information Security, Platform Infrastructure Engineering, and more - provide support and guidance at the corporate level.
- They work across business groups and around the globe, spanning time zones and disciplines to develop inclusive People policies, forecast finances, give legal counsel, safeguard systems, nurture new initiatives, and more.
- Every challenge creates possibilities, and we need different perspectives to see them all.
- empowering you to do the best work of your career while building the life you want.
- Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy.
- Afterpay is transforming the way customers manage their spending over time.
- Together, we're helping build a financial system that is open to everyone.
Requirements
- Hands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud), or strong reason to believe you'd ramp on one fast
Nice to have
- Experience with onboarding, activation, or referral programs specifically
- Experience with incentive mechanics or in-app personalization
- Braze, Iterable, or similar CRM and marketing automation platforms
- Mode, Tableau, or similar reporting and analytics frameworks
- SQL for self-serve analysis and opportunity sizing
- AI tools (Claude Code, Goose, or others) for strategy, execution, and automation
- Technologies We Use and Teach
- Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class.
Compensation
- $135,200 - $202,800 USD
- $125,800 - $188,600 USD
- $119,000 - $178,400 USD
- $108,200 - $162,200 USD
Benefits
- Check out our other benefits at Block.
- Signal density is unusual and learning compounds fast.
- Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering.
Company info
- The Cash App Engagement Marketing team builds deep, personalized relationships with our customers across their entire lifecycle, from sign-up through long-term habituation.
- We operate at the intersection of growth strategy, lifecycle execution, and product, and our work directly shapes how millions of customers discover Cash App, build daily habits with the product, and grow with us over time.
- You'll work as part of a tightly integrated cross-functional team alongside Product, Engineering, ML, Design, and Analytics counterparts, chartered to drive conversion, activation, and habituation across the full Cash App customer journey.
Visa & Work Authorization
- Run a high-velocity experimentation program across onboarding, post-onboarding upsell, contact opt-in, churn prevention, behavioral notifications, real-time intervention journeys, mobile wallet adoption, referrals, retention, and winback
This listing is sourced directly from Block's careers page and normalized into a canonical job model.