Icertis
Senior Director, Global Demand Generation
United States · Director
Sponsorship not specifiedDetected 6 days ago
A/B TestingContent MarketingOutbound SalesLeadershipCollaboration
About the role
- Key Responsibilities Strategic Leadership - Develop a comprehensive global demand generation strategy that drives awareness, consideration, and conversion across the buyer's journey—from problem identification through purchase. - Lead, coach, and develop a high-performing global demand generation team with a culture of accountability, experimentation, and
- operational excellence - Align demand generation efforts with Sales priorities and revenue targets; ensure seamless and transparent collaboration with cross functional GTM teams. - Run monthly GTM alignment sessions with Sales, Sales Development, Partner, RevOps, and Solution Advisory teams along with cross functional Marketing stakeholders. Integrated
Responsibilities
- ensure seamless and transparent collaboration with cross functional GTM teams. - Run monthly GTM alignment sessions with Sales, Sales Development, Partner, RevOps, and Solution Advisory teams along with cross functional Marketing stakeholders.
- Performance, Analytics & Optimization - Own measurement against KPIs including opportunity creation, pipeline contribution, conversion rates, velocity, and ROI. - Build a data driven experimentation model to optimize campaign performance across channels and segments. - Manage global budget allocations and ensure efficient investment across programs, partners, and tactics.
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