Conga
Sr Digital Experience Marketing Manager
US - Boston, MA ; US - Houston, TX · Senior
Sponsorship not specifiedDetected 7 days ago
A/B TestingPerformance MarketingOutbound SalesCommunication
About the role
- Signal interpretation and application - Strong judgment in turning intent, engagement, and behavioral signals into prioritized actions and experience logic.
- Experience orchestration - Ability to coordinate digital experiences across channels without owning every execution detail.
- Experimentation and optimization - Comfort designing experiments, interpreting results, and evolving experiences based on learning.
Responsibilities
- Define and manage Conga's intent data strategy, orchestrating signals from third-party intent platforms, social channels, review sites, and first-party data into unified, actionable audience segments.
- Apply buyer stage intelligence to design coordinated, cross-channel plays and deliver clear activation briefs to the Performance Marketing team for in-platform execution.
- Build a regional intent enrichment model that surfaces the right accounts to the right sales reps at the right time, driving prioritized pipeline.
- Build and optimize personalized landing page experiences tied to specific intent-driven plays and audience segments.
- Own Conga's AI-powered website chat, configuring routing logic, conversational playbooks, and persona-level personalization to convert web traffic into pipeline.
- Manage AI email agents, ensuring outbound plays are intelligently triggered and integrated with broader intent-driven programs.
Requirements
- Experience orchestration.
- Ability to coordinate digital experiences across channels without owning every execution detail.
- Ability to define rules, standards, and frameworks that enable scale and reuse.
Skills
- Key Skills and Capabilities
This listing is sourced directly from Conga's careers page and normalized into a canonical job model.