Citi

SEM Ad Operations Manager, Paid Search Activation

Irving Texas United States · Full-time

Sponsorship not specified$87k-$131kDetected 22 days ago

Data StructuresSEMGoogle AdsBrand Strategy

About the role

This is a pivotal opportunity to join Citi's U.S. Consumer Cards Paid Media team and take ownership of the operational backbone for our paid search marketing efforts.
Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

Manage the end-to-end execution and trafficking of paid search campaigns across Google Ads, Microsoft Ads, and SA360 to ensure timely and accurate activation.
Own the operational quality of all campaigns by proactively identifying, troubleshooting, and resolving setup, tracking, and delivery issues.
Create, configure, and manage all paid search conversion tracking, including Floodlight tags in CM360 and conversion events in Google Ads and Microsoft Ads.
Partner with internal technology and tagging teams to manage the deployment of all necessary tags and pixels through Citi's tag management systems.
Maintain strict governance over campaign and data structures, including naming conventions, taxonomy, and hierarchies, to ensure data integrity for reporting and analytics.
Identify and implement workflow improvements and automation opportunities to enhance operational efficiency and scalability in a high-volume environment.
This role offers a unique opportunity to own a critical operational function within a leading global financial institution, driving the success of large-scale marketing campaigns that reach millions.
Build the operational foundation of our digital marketing success and apply today.

Show strong technical proficiency working with tag management systems (TMS) to deploy and validate marketing pixels and tracking tags.
Hold a bachelor's degree or have equivalent professional experience.
Hold a Master's degree in a related field.

$87,360.00 - $131,040.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.
Available offerings may vary by jurisdiction, job level, and date of hire.
Please see the requirements listed above. ------------------------------------------------------
For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------
Most Relevant Skills

You will have access to a wealth of learning and development resources to help you grow your career and stay at the forefront of digital marketing technology.
We provide a competitive benefits package and a firmwide commitment to employee well-being, with programs and resources to support your financial and personal health.

As the Manager, Paid Search Operations, you will ensure the flawless execution and data integrity of large-scale campaigns across major search platforms, directly contributing to the growth of one of the largest card issuers in the United States.
Your work is critical to delivering a client-centric, digital-first experience for millions of customers.

This listing is sourced directly from Citi's careers page and normalized into a canonical job model.