Lume Deodorant

Principal Marketing Attribution Analyst

New York, NY · Principal

Sponsorship not specified$142k-$175kDetected 6 days ago

PythonSQLData EngineeringData ScienceStatisticsMarketing AnalyticsForecastingLeadershipCommunicationCollaborationDemand Planning

About the role

In late 2022, we launched a men's line called Mando, bringing our expertise to the men's personal care category.
From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.
This role is focused on business leadership and analytical judgment rather than data engineering or model development.

Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Serve as a strategic thought partner to Marketing, Finance, and Executive Leadership, helping shape business decisions
Own the analytical inputs, methodologies, and decision frameworks that inform high-impact cross-functional processes including marketing budget allocation, demand planning, and financial forecasting.
Lead the interpretation of Marketing Mix Models (MMM), incrementality studies, and other attribution methodologies to develop a holistic view of marketing performance.
Translate complex and imperfect data into clear, compelling narratives that drive alignment and action across technical and non-technical stakeholders.
Partner closely with Marketing, Finance, and Analytics teams to evaluate investment opportunities, identify growth drivers, and recommend where incremental marketing dollars should be deployed.
Develop hypotheses, pressure-test assumptions, and proactively identify opportunities and risks
Build lightweight analytical models, scenarios, and "napkin math" to rapidly evaluate business decisions and communicate tradeoffs.
Strong business acumen and familiarity with the metrics that drive executive decision-making, including:
While this is not a data science role, you should be comfortable discussing statistical concepts with technical partners and incorporating uncertainty into recommendations.

Strong understanding of the tradeoffs, assumptions, and limitations of various attribution approaches, and the judgment to know when each should (or should not) be used.

That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program.

If visa sponsorship is required for work authorization, please note that Mammoth Brands in collaboration with immigration counsel will manage and submit all necessary legal filings on behalf of the candidate.

This listing is sourced directly from Lume Deodorant's careers page and normalized into a canonical job model.