Upshop
Product Marketing Manager
Miami,FL
Sponsorship not specifiedDetected 43 days ago
Content MarketingSalesForecastingCustomer SuccessLeadershipPublic SpeakingFood Safety
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Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- Product Marketing Manager About Upshop Upshop is the market leader in Total Store Operations solutions for the Grocery and C-Store markets.
- Retailers using Upshop improve sales, reduce shrink and waste, strengthen food safety, and operate more efficiently across the store.
- More than 450 retail chain accounts trust Upshop across 30,000+ stores, 35+ countries, and three continents.
Responsibilities
- Develop compelling positioning, messaging, value propositions, and product narratives that clearly communicate the value and differentiation of Upshop solutions.
- Partner with Product and cross-functional teams to develop and execute go-to-market strategies for product launches, enhancements, and strategic initiatives.
- Develop customer-facing content including solution briefs, presentations, landing pages, blogs, thought leadership, case studies, and other strategic assets.
- Partner with Sales, Solutions Consulting, Customer Success, and Product to identify enablement needs and knowledge gaps.
- Develop sales enablement programs that build fluency and confidence across Upshop's products, solutions, industries, competitors, and customer use cases.
- Create and maintain enablement materials including pitch decks, discovery guides, talk tracks, objection handling, battlecards, product guides, competitive resources, and value-selling tools.
- Support product enablement initiatives that help customer-facing teams understand new capabilities, how to position them, and the customer outcomes they enable.
- Partner with stakeholders to measure enablement effectiveness and continuously improve programs based on adoption, feedback, and business needs.
- Help establish and maintain a centralized, scalable content ecosystem for product marketing and sales enablement.
- Own the organization, governance, maintenance, and lifecycle of product marketing and enablement content to ensure teams can easily find and use current, approved materials.
Requirements
- The ideal candidate combines strong product marketing fundamentals with hands-on experience in sales enablement, content strategy, and cross-functional execution.
Company info
- Our AI-powered SaaS platform connects Fresh, Center Store, eCommerce, DSD, inventory, forecasting, food safety, and task execution to create a simpler, smarter, and more connected store experience.
This listing is sourced directly from Upshop's careers page and normalized into a canonical job model.