Meredith
Influencer Marketing Manager
New York, NY - 225 Liberty Street
Sponsorship not specified$80k-$95kDetected 30 days ago
Data AnalysisInfluencer MarketingNegotiationPublic Speaking
About the role
- This role will report to the Head of Marketing.
- In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.
- Accommodation requests can be made by emailing hr@people.inc.
Responsibilities
- Develop and lead the influencer and creator strategy, ensuring it's aligned with brand and revenue goals
- Source, vet, and manage influencer partnerships that are aligned with our objectives end-to-end, including outreach, writing briefs, contracting, approvals, and recap
- Partner with legal and finance teams to draft contracts, manage approvals, and coordinate payments
- Build and maintain strong relationships with creators, agencies, managers, and industry partners
- Manage campaign budgets, track spend, and ensure programs are executed efficiently
- Collaborate with social teams to amplify influencer-created content across platforms
- The Influencer Marketing Manager will join a new team within the Transaction department at People Inc. and will be responsible for building, scaling, and leading marketing influencer and creator partnerships.
- This role requires someone who is passionate about creators, shopping, content creation, social media, and building strong talent relationships.
- They will identify, negotiate, and manage influencer partnerships from start to finish, creating campaigns that drive brand awareness, grow audiences, and support revenue goals.
Requirements
- The Role's Minimum Qualifications and Job Requirements
- Bachelor's degree in a related field or equivalent training and/or experience.
- % Travel Required (Approximate): 0
Nice to have
- A manager of influencer marketing or creator partnerships with 3-5 years of experience, ideally within beauty, fashion, home, or consumer brands
Skills
- Experienced in negotiating talent contracts and managing campaign budgets
- Deep understanding of influencer and social performance metrics
- A strong written and verbal communicator, with experience creating clear, on-brand briefs and pitching concepts
- Collaborative and experienced in working cross-functionally across marketing, sales, legal, and finance teams
- Deeply immersed in TikTok and Instagram trends, creator ecosystems, and social-first storytelling
- Comfortable operating in a fast-paced, startup-style environment with shifting priorities
- Passionate about shopping, creators, and representing the People Inc. brand externally
- Specific Knowledge, Skills, Certifications and Abilities:
Compensation
- New York: $80,000.00 - $95,000.00
- The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future.
- Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance.
- The range listed is just one component of People Inc's total compensation package for employees.
- Other compensation may include annual bonuses, and short- and long-term incentives.
Benefits
- We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
Visa & Work Authorization
- to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender id
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This listing is sourced directly from Meredith's careers page and normalized into a canonical job model.