Foresters Financial™

Manager, Digital Acquisition

Toronto

Sponsorship not specified$81k-$120kDetected 35 days ago

A/B TestingStakeholder ManagementSEMGoogle AdsSalesforceCRMPerformance MarketingSalesLead GenerationForecastingRecruitingLeadershipCommunicationProblem Solving

About the role

In addition to base pay, eligible employees may participate in a discretionary variable incentive plan, results are subject to both individual and company performance.
Please note that this posting is intended to fill an existing vacancy; however, there may be instances where more than one vacancy is available for the same role.
Foresters Financial strives to provide an accessible candidate experience for prospective employees with different abilities.

Responsibilities

Own the end-to-end paid digital acquisition strategy across channels (e.g., search, display, social, email journeys), with full accountability for lead volume, lead quality, cost efficiency, and downstream sales conversion performance across the funnel
Define success metrics, performance targets, and optimization priorities in partnership with Sales and Marketing leadership, ensuring acquisition programs directly support sales targets
Lead the design, evolution, and optimization of the digital acquisition ecosystem, including website experiences for improved conversion, testing frameworks, CRM and marketing automation workflows, and integrations with platforms such as Salesforce and Amazon Connect
Partner closely with Sales to ensure effective lead routing, follow-up, and feedback loops that improve conversion rates and sales productivity
Own troubleshooting across the acquisition funnel, including responding to Sales feedback, diagnosing campaign performance issues and resolving martech-related challenges to ensure continuity, accuracy and efficiency of digital acquisition programs
Collaborate with creative and brand to guide the development, testing, and evolution of ad creative, ensuring messaging, formats, and concepts are optimized for performance while aligning with brand standards
Serve as the primary owner of the digital media agency relationship, providing strategic direction, approving campaigns, optimizing budget and holding partners accountable for performance, innovation, and continuous improvement
Lead cross-functional planning and delivery of acquisition initiatives, coordinating across Marketing, Sales, IT, Legal, Compliance, and external partners to manage risks, dependencies, and readiness
Own performance reporting and forecasting for digital acquisition, delivering clear insights, recommendations, and trade-offs to senior leadership
Lead the development of clear, insight-driven creative briefs for digital acquisition campaigns, translating business objectives, audience insights, performance learnings, and compliance requirements into actionable direction for internal creative teams and agency partners

Requirements

Bachelor's degree in Marketing, Digital Media, Computer Science or related discipline
Experience making investment and optimization budget recommendations based on performance data, forecasts and business priorities
Strong analytical capability, with hands-on experience in data-driven decision-making, A/B testing, performance reporting, and attribution analysis, and the ability to translate insights into clear recommendations
Strong knowledge of digital performance metrics, attribution approaches, and media optimization, with the ability to interpret results beyond last-click and explain performance in a business context
Experience working within regulated or compliance-sensitive environments, with a strong appreciation for governance, privacy, and brand standards
Excellent communication and stakeholder management skills, with the ability to translate complex performance data and technical concepts into clear insights and recommendations for senior leadership

Nice to have

Experience in financial services, insurance, or other highly regulated industries.
Experience contributing to or leading test-and-learn programs that inform creative, channel strategy, or operating model improvements

Skills

Set campaign and messaging strategy for digital acquisition, informed by audience insights, funnel performance, and cross-channel dynamics
Use performance data and test-and-learn insights to continuously refine creative strategy and campaign approach across the funnel
Stay current on evolving digital platforms, privacy and regulatory considerations, attribution approaches, and consumer behavior trends
Champion test-and-learn approaches that improve effectiveness, scalability, and long-term acquisition capability

Compensation

$81,000.00 - $120,000.00
The actual base salary for this position will depend on several factors, including job-related skills, experience, and education.
In addition to base pay, eligible employees may participate in a discretionary variable incentive plan, results are subject to both individual and company performance.

Benefits

Education (minimum required): Bachelor's degree in Marketing, Digital Media, Computer Science or related discipline
We embrace Inclusion, Diversity and Equity (IDE) as a core strategic objective for building strong, innovative teams in which all our employees can show up wholly and authentically as themselves.

Equal opportunity

Employment and Inclusion - at Foresters Financial, we are committed to sustaining an equal opportunity environment for all job applicants. We embrace Inclusion, Diversity and Equity (IDE) as a core strategic objective for building strong, innovative teams in which all our employees can show up wholly and authentically as themselves.
Foresters Financial strives to provide an accessible candidate experience for prospective employees with different abilities. If you anticipate needing any type of accommodations during the recruitment process, please email accommodations@foresters.com in advance of your appointment.
Thank you for choosing Foresters. Only those candidates who will be selected for further consideration will be contacted by our Talent Acquisition Team.
Employment and Inclusion - at Foresters Financial, we are committed to sustaining an equal opportunity environment for all job applicants.

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