Activecampaign

Activecampaign

Director of Product Marketing

United States · Director

Sponsorship not specified$192k-$265kDetected 35 days ago
Agentic AIA/B TestingProduct StrategyLeadershipCollaborationMentoring

About the role

  • AI is fundamentally changing how product strategy and market strategy work together.
  • This role reports to the SVP of Product.
  • AI makes that possible at a level it never was before, and we expect our leaders to use it.

Responsibilities

  • The boundary between building the right product and bringing it to market the right way is disappearing - and the companies that recognize this will build product marketing functions that operate as strategic growth engines, not service organizations.
  • We need a Director of Product Marketing who shapes how the market understands it through bold storytelling, drives adoption that compounds, and transforms the PMM discipline in the process.
  • Product and Product Marketing operate as a single strategic arm - you'll have the same context as the people building the product and the same accountability for what happens when it meets the market.
  • Own the market-side of the customer lifecycle - the narrative that moves someone from "I tried it" to "I can't turn this off." Partner with Product to build both sides of that engine.
  • Build the market presence that makes ActiveCampaign the reference point for autonomous marketing - thought leadership, proof points, and narrative formats that establish our position.
  • Lead a PMM team of outcome owners who own strategic priorities the way PMs own product areas - with backlogs, experiments, and shipped impact.
  • Set the standard by doing the work yourself, not just directing it. The best PMM leaders we've seen create alongside their teams - AI makes that leverage real.
  • Build a culture of accountability, ownership, and urgency. Create clarity in ambiguity and drive alignment through influence and results.
  • Invest in your people's growth as seriously as the work itself - create conditions where they do the best work of their careers in service to their individual and collective success.
  • It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate-freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.

Requirements

  • 8+ years of hands-on experience in Product Marketing, Growth, or Product Strategy in B2B SaaS or AI-driven technology companies.
  • A proven track record driving adoption and retention outcomes, not just launch metrics.
  • Proven ability to influence across Product, Sales, Marketing, and Customer Success.
  • Prior experience with AI-native products, marketing automation, or platform products serving SMB/mid-market
  • You can find out more about our DEI initiatives here.

Compensation

  • $192k-$265k

Benefits

  • When you join our team, you'll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.
  • Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm. -Growth &
  • Recharge and take the time you need to maintain work-life balance with open PTO. -Total

Company info

  • Established Product Marketing as a strategic growth function trusted by Product, GTM, and leadership.
  • Driven measurable improvement in product adoption, continued usage, and customer expansion.
  • Sharpened market and product positioning to the point where customers deeply understand the step-change innovation we're delivering and how it transforms their business.
  • Built a modern PMM operating model - a team of leaders fully leveraging AI in everything they do, oriented around measurable business outcomes.
  • Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.
  • ActiveCampaign is an equal opportunity employer.
  • We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
  • Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
  • Lead go-to-market strategies measured by adoption and continued usage, not launch ceremony. Your success is customers who build their business on Active Intelligence.
  • ActiveCampaign is the autonomous marketing platform for people at the heart of the action.
  • As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives.
  • At ActiveCampaign, we prioritize employees' well-being and professional growth by cultivating a culture centered on collaboration and innovation.

Equal opportunity

  • equal opportunity employer.
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This listing is sourced directly from Activecampaign's careers page and normalized into a canonical job model.