Replit
AEO/GEO/SEO Lead
Foster City, CA · Mid · Full-time
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About the role
- Millions of people now start with a question to ChatGPT, Claude, Gemini, or Perplexity, and the answer they get decides which products they try.
- You'll work daily with our Web, Growth, Brand, Content, Product, Engineering, and Analytics teams.
- The fastest-growing AI-native companies have already turned AI answers into a primary acquisition channel.
Responsibilities
- Own the AEO/GEO Strategy Define where Replit must show up across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, for which prompts and buyer intents, and build the playbook to win those answers.
- Build durable programs on each of these surfaces, understand the half-life of an AI citation, and keep Replit ranked as models retrain and retrieval systems shift.
- Build the Content Engine Produce and direct content designed for two readers at once: LLM crawlers and humans.
- Stand Up Measurement Build reporting for a channel that lacks perfect attribution: AI referral traffic, share of voice in AI answers, citation tracking, and downstream signups and revenue.
- Run SEO End to End Own keyword strategy, on-page optimization, technical SEO, and content-driven organic growth in partnership with our Head of Web.
Nice to have
- Write the briefs, hold the quality bar, and decide what stays in-house.
- Have 4+ years in growth marketing, SEO, content, or technical marketing (SaaS, technology, or developer-focused businesses a plus)
Compensation
- 💰 Competitive Salary & Equity
Benefits
- Protect and grow search equity through a major site relaunch, and coordinate with our paid search team on keyword coverage.
Company info
- We're looking for someone who thrives in that environment: part strategist, part operator, part scientist of a channel that changes every month.
This listing is sourced directly from Replit's careers page and normalized into a canonical job model.