SailPoint

SailPoint

Sr. Social Media Manager

United States · Senior

Sponsorship not specified$102k-$171kDetected 12 days ago
A/B TestingGoogle AnalyticsCRMLeadership

About the role

  • This is not a traditional desk-bound strategy role.
  • You are a creator at heart who can strategize, shoot, edit, and post.
  • You will act as the primary driver of our social master plan, ready to work collaboratively across product marketing, PR, and employee advocacy to exponentially extend our team's reach.

Responsibilities

  • Build the content engine: editorial calendar, repeatable formats, asset workflow with design, review process with product marketing, and a feedback loop on what's working
  • I mplement your AI-powered content engine, tools and operational frameworks. Begin running organic and brand social campaign s and optimize our publishing cadences.
  • AI-Assisted Content Engine: Build and manage social tools to augment your work and boost productivity to script, adapt, and scale posts, short-form video, and carousels while strictly protecting SailPoint's brand voice.
  • Omnichannel Mastery: Own the strategic blueprint and editorial calendar across LinkedIn, X, YouTube, Instagram, and other emerging platforms. Balance the emotional resonance of high-reach channels with the tactical precision of targeted digital platforms.
  • Precision Measurement: Partner with analytics teams to treat every media dollar as a strategic investment. Instrument analytics (GA4, UTM governance, CRM integrations) to track engagement, CAC, and multi-touch attribution (MTA) models for pipeline impact.
  • Paid & Organic Execution: Run continuous paid social experiments and always-on programs (e.g., LinkedIn Campaign Manager). Optimize creative, audience segments, and bidding strategies to generate inbound traffic and demand.

Requirements

  • Hands-on, practical experience using AI tools for content summarization, ideation, and generation.
  • Expert-level proficiency in the modern media stack (Sprout Social, Hootsuite, TradeDesk, native ad platforms).
  • A proven self-starter who operates with B2B architectural knowledge and B2C empathy.
  • Strong ability to influence executive leadership and justify investments using data-driven logic.
  • AI & Tech Fluency: Hands-on, practical experience using AI tools for content summarization, ideation, and generation.

Nice to have

  • 7+ years managing multi-channel global social or media programs, ideally within enterprise SaaS, cybersecurity, or identity security.
  • Agency-side or global enterprise media planning roots are a plus.

Skills

  • Qualifications & Skills
  • Deep understanding of funnel attribution, ROI delivery, and experimentation frameworks (A/B testing, growth loops).
  • Capable of translating metrics (CTR, MQLs) into executive-level performance narratives.

Compensation

  • $101,500 - $171,100.00 Base salaries for employees based in other locations are competitive for the employee's home location.
  • SailPoint maintains broad salary ranges for its roles to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect SailPoint's differing products, industries, and lines of business.
  • We estimate the base salary, for US-based employees, will be in this range from (min-mid-max, USD):
  • We estimate the base salary, for
  • Holidays: 8 paid holidays annually

Benefits

  • As a part of the total compensation package, this role may be eligible for the SailPoint Corporate Bonus Plan or a role-specific commission, along with potential eligibility for equity participation.
  • Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.
  • Flexible vacation policy
  • Health Savings Account (HSA) with employer contribution
  • Parental support: Paid parental leave

Company info

  • Connect with key stakeholders across the marketing and product teams. Audit SailPoint's current social footprint, technology stack, and existing AI toolsets. Gain a deep understanding of our identity security messaging.
  • Decide what SailPoint's social presence looks like across LinkedIn, X, Reddit, and YouTube - and make the call on which platforms are worth investing in vs. ignoring.
  • Write posts, company posts, product launches, customer stories, hot takes on the ITSM and AI agent space. You'll be the person whose words actually go up.
  • 401(k) Savings and Investment Plan with company matching
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This listing is sourced directly from SailPoint's careers page and normalized into a canonical job model.