Thenielsencompany

Thenielsencompany

Director, Product Marketing

Remote, Remote, United States · Director

Sponsorship not specifiedDetected 93 days ago
Data AnalysisSalesPipeline ManagementResearchLeadershipCommunicationMentoring

About the role

  • When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together.
  • We champion you, because when you succeed, we do too.

Responsibilities

  • Strategic GTM Leadership: Define and lead the end-to-end go-to-market strategy for Nielsen's analytics portfolio.
  • Align product roadmaps with market demands to drive adoption, retention, and revenue growth.
  • Sales & Product Partnership: Collaborate with Sales and Product leadership to ensure organizational alignment. Develop high-impact toolkits and training programs that enable Sales to navigate complex technical conversations with confidence.
  • Market Intelligence & Advocacy: Serve as the "voice of the market" within the organization. Partner with other teams to conduct deep competitive analysis and customer research to identify white spaces and influence long-term product innovation.
  • Operational Excellence: Manage the product marketing budget and resource allocation. Establish and monitor KPIs to measure the impact of the team's initiatives on the sales pipeline, product adoption, and market share.
  • Cross-Functional Orchestration: Lead integrated efforts with Demand Gen, Content, and PR to ensure the Analytics story is told consistently and effectively across all global channels.
  • Team Leadership & Mentorship: Lead, recruit, and develop a world-class team of Product Marketers. Foster a culture of excellence, providing the coaching and resources necessary for the team to execute complex GTM strategies effectively.
  • 6+ years of people management experience, with a proven track record of managing other managers and building diverse, high-performing teams.
  • Executive Presence: Exceptional ability to influence senior stakeholders and craft compelling narratives that drive organizational change.
  • Define and lead the end-to-end go-to-market strategy for Nielsen's analytics portfolio.

Requirements

  • 12+ years of experience in Product Marketing, with a significant portion dedicated to large-scale B2B, data analytics, or media technology.
  • High level of comfort navigating technical environments, including API-driven architectures and cloud-based, with the ability to coach others on technical storytelling.

Nice to have

  • Bachelor's degree in Marketing, Business, or a related field
  • MBA or advanced degree preferred.
  • Enabling your best to power a better media future.

Skills

  • Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed.

Compensation

  • The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee.
  • Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs.
  • Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.
  • Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money.
  • Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain.
  • Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses.

Benefits

  • We are committed to an inclusive benefits package that supports our employees and their families.
  • This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy.
  • Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.
  • Product Architecture & Narrative: Partner deeply with Product and Engineering teams to translate complex, legacy technical architectures into streamlined, benefit-oriented value propositions.
  • Strategic Vision: Ability to look beyond immediate product features to shape the long-term category-level positioning of Nielsen's analytics suite.
  • Education: Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.

Equal opportunity

  • Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.
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