Aptive

Partner Marketing Director

Troy, MI - USA · Director · Contract

Sponsorship not specifiedDetected 15 days ago
Cloud PlatformsLinuxData VisualizationCybersecuritySalesforceBudgetingPrivacy LawEmbedded Systems5G/LTELeadershipCommunication

About the role

  • Set clear priorities, provide direction, and ensure regional execution is aligned to global strategy.
  • Ensure all content reflects the Enterprise segment's priorities and growth potential as a first-class motion alongside Telco and Industrial.
  • Present results and recommendations to marketing leadership and key stakeholders with clarity and business context.

Responsibilities

  • Manage and develop a team of 2-3 partner marketing managers across three regions.
  • Build a high-performing, accountable team culture focused on pipeline impact.
  • Own the development of partner-facing content and messaging - this is a hands-on content role, not a coordination role.
  • Develop deep fluency in Wind River's technology (RTOS, Edge, Enterprise Linux, DevSecOps, Intelligent Edge) and in our partners' offerings to craft content that is genuinely differentiated and technically credible.
  • Create joint value propositions, solution briefs, battle cards, campaign assets, and co-branded collateral without relying on SMEs to do the writing.
  • Own and manage the full MDF lifecycle - both MDF allocated to partners and MDF received from partners.
  • Build and maintain a structured program for MDF planning, request evaluation, fund allocation, tracking, and reconciliation.
  • Define ROI frameworks to measure what MDF-funded activities actually deliver in pipeline and revenue.
  • Partner with Finance and Sales to ensure budget accountability and reporting rigor.
  • Develop at least one joint GTM plan per strategic partner annually, with clear milestones and success metrics.

Requirements

  • Experience managing MDF programs end to end, including budget planning, fund tracking, and ROI reporting.
  • Demonstrated ability to prioritize and execute in a fast-paced, matrixed environment.
  • Bachelor's degree in Marketing, Business, Technology, or a related field. Master's degree preferred.
  • 18+ years of B2B technology marketing experience, with at least 5 years in partner or channel marketing.
  • Write Technical Content.
  • Manage teams across different cultures and time zones.
  • Proven ability to write and create technically credible content independently, without requiring SME ghostwriting.
  • Track record of managing and developing geographically distributed teams.
  • Strong analytical skills
  • comfortable working in Salesforce and Tableau to track and communicate pipeline impact.
  • Excellent communicator with the ability to build alignment across Sales, Product, and Marketing stakeholders.
  • Flexible home office! We offer the flexibility of a hybrid work schedule or 100% remote

Nice to have

  • Bachelor's degree in Marketing, Business, Technology, or a related field.
  • Master's degree preferred.
  • Deep knowledge of enterprise software markets. experience with RTOS, Edge, cloud infrastructure, or Enterprise Linux strongly preferred.

Compensation

  • Develop at least one joint GTM plan per strategic partner annually, with clear milestones and success metrics.

Benefits

  • Flexible home office!
  • 100% Employee covered Medical, Dental, and Vision insurance*
  • Flexible Time Off policy* + 12 observed Holidays
  • Health Savings Account (HSA) and Flexible Spending Account (FSA)
  • Wellness Benefits through Unmind

Company info

  • Partner Marketing Director
  • About Wind River
  • Wind River is a global leader in delivering software for mission-critical intelligent systems.
  • For more than four decades, the company has been an innovator and pioneer, powering billions of systems that require the highest levels of security, safety, and reliability.
  • Wind River helps customers across automotive, aerospace, defense, industrial, medical, and telecommunications industries solve complex technology challenges on their journey toward the new intelligent machine economy.
  • The company's software powers generation after generation of the safest, most secure systems in the world.
  • Examples include playing a key role in NASA space missions such as Artemis I, the James Webb Space Telescope, and multiple Mars rovers, and achieving 5G milestones including the world's first successful 5G data session with Verizon.
  • The company has received industry recognition for its technology innovation and leadership, and for its workplace culture, including global Great Place to Work certification and being named a "Top Workplace" for ten consecutive years.
  • We offer the flexibility of a hybrid work schedule or 100% remote
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This listing is sourced directly from Aptive's careers page and normalized into a canonical job model.