Good Party

Product Marketing Lead

Remote (United States) · Full-time

Work authorization required$156k-$185kDetected 1 day ago

Research

About the role

This is a high-influence, high-coordination, deeply cross-functional role.
You will rarely have formal authority over the people you need to move.
About GoodParty.org: A majority of voters, including more than half of Millennials and Gen Z, say that neither major party represents them.

Lead product marketing by aligning product, growth, sales, partnerships, and brand around a shared, deep understanding of both users and product, and act as the internal educator who keeps everyone telling the same story.
Own competitive intelligence, keeping the team current on the market landscape and turning insights into positioning angles, roadmap input, and campaign strategy.
Develop sharp positioning & messaging by segment, use case, and channel, translating complex product capabilities into language that resonates with first-time candidates, campaign managers, and elected officials.
Build & maintain the enablement library (launch briefs, messaging guides, sales decks, battle cards, one-pagers, objection handling, etc.) so Sales, Growth, and Partnerships can communicate the product with confidence.
Drive GTM planning & execution for both feature and product launches, coordinating across teams so releases land clearly and drive real adoption and usage.
Own lifecycle marketing post-signup, partnering with Product on activation, engagement and retention by defining the key metrics, tracking the funnel, running A/B tests, and bringing a clear point of view on what to fix next.
You have experience building product marketing from 0

You treat data as an input, not a substitute for thinking, and you know how to figure out why something is happening and what to do next.
If you work from home, we give $50/month to help with your internet and other expenses.

1 in a brand new category where the playbook did not already exist.
You have worked in civic tech, political campaigns, democracy reform, advocacy, or mission-driven startups, and understand the unique challenges of this space.
You're tired of sitting on the sidelines while democracy fails to meet its potential - and you're ready to act.
Join a passionate team with diverse political views focused on one mission.
You're up for the audacious challenge of driving money out of politics and democratizing democracy.
You have 5 to 8 years of experience in B2C tech product marketing, ideally in a fast moving product-led, growth-oriented, or category-building environment.
You bring the right mix of strategy & execution, thinking deeply and moving quickly as one continuous motion rather than two separate modes.
You have an investigative mindset.

About GoodParty.org:
A majority of voters, including more than half of Millennials and Gen Z, say that neither major party represents them.
GoodParty.org is the solution.
What our users have in common is that they prioritize people over parties and community over special interests.

The salary range is $156,000 - 185,000 for this remote, full-time position with excellent benefits.

We're a Public Benefit Corporation that prioritizes social impact over profit.
Innovative Bitcoin denominated deferred bonus plan, allowing you to have the amazing upside of being in a startup while working on a truly meaningful mission.
100% coverage of health, dental, and vision benefits for you and your dependents.
We encourage you to take time off to recharge and have an unlimited PTO (sick and vacation) policy.
401(k) program available so you can contribute toward retirement savings (no employer match).
Individual learning & development budget to fund your growth.
We'll make sure you've got what you need to work remotely through our workspace setup stipend.

Work where and how you like, on a fully remote team spread across the country.
We encourage you to take time off to recharge and have an unlimited PTO (sick and vacation) policy. This is a marathon, not a sprint. We believe a work-life balance is needed to get there.
If you work from home, we give $50/month to help with your internet and other expenses. If you prefer co-working, that's an option we can discuss too.
Fully funded for our mission. No stressing over whether the next round of funding will come through. Focus on making an impact. That's what matters here.
Who we're looking for:
Join a passionate team with diverse political views focused on one mission. Our values are: People First. Direct, Open, and Honest. Empowered Ownership. Iterate for Impact. Fun Is Fuel.

Unfortunately, we are not able to provide sponsorship for any of our roles at this time.

This listing is sourced directly from Good Party's careers page and normalized into a canonical job model.