Citi
Digital Marketing Senior Analyst
NC-CHARLOTTE (BALLANTYNE) · Senior · Full-time
Sponsorship not specified$60k-$122kDetected 23 days ago
SEOSEMEmail MarketingSocial Media MarketingBrand StrategyCRMLead GenerationCommunicationCollaborationProblem Solving
About the role
- This individual will be responsible for managing complex digital channels, optimizing performance, and ensuring all activities adhere to Citi's procedure, risk, control, and compliance standards within the wealth management context.
- Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.
- If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
Responsibilities
- Website: Support website content management, user experience enhancements, SEO/SEM initiatives, performance analysis and collaborate with tech teams for implementation and defect resolution in accordance with existing procedures.
- Social Media: Support channel management, content origination, engagement strategies, asset utilization, and performance analysis, ensuring compliance with local and global policies.
- Email Marketing: Support marketing email campaign operations, platform utilization, user training, and ensure compliance.
- Digital Campaigns: Plan, execute, and optimize targeted digital campaigns in collaboration with regional marketing teams, allocating budget effectively based on performance data.
- Marketing Web Lead Acquisition: Support the marketing web lead generation pipeline including intake, qualification, status tracking, and banker liaison (follow-ups, Q&A) to ensure seamless lead management and prevent attrition.
- Cross-Functional Collaboration: Partner effectively with internal stakeholders including Tech teams, Product Managers, Legal, ICRM, Information Security, Business Execution, and external agencies/vendors to drive project delivery and ensure seamless execution.
- Support website content management, user experience enhancements, SEO/SEM initiatives, performance analysis and collaborate with tech teams for implementation and defect resolution in accordance with existing procedures.
- Support channel management, content origination, engagement strategies, asset utilization, and performance analysis, ensuring compliance with local and global policies.
- Support marketing email campaign operations, platform utilization, user training, and ensure compliance.
- Partner effectively with internal stakeholders including Tech teams, Product Managers, Legal, ICRM, Information Security, Business Execution, and external agencies/vendors to drive project delivery and ensure seamless execution.
Requirements
- Proven track record of effective management of digital channels for a global organization (website, social media, email, paid media).
- Strong understanding of digital compliance, risk management, and regulatory frameworks within a highly regulated environment.
- Bachelors/University degree or equivalent experience
- Other job-related duties may be assigned as required.
- Team Contributions: Provide support for various additional projects and initiatives within the wider Wealth Marketing team as required.
- Proven experience working in a multi-location global organization, fostering collaboration with remote colleagues and stakeholders.
- Education:
- This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Nice to have
- 5-8 yearsof progressive experience in digital marketing, preferably within the financial services industry (wealth management or banking experience is a plus).
- Experience with Content Management Systems (CMS) such as Adobe Experience Manager, marketing automation platforms, CRM systems, web analytics tools, and SEO/SEM tools is a plus.
Skills
- Good written and verbal communication, presentation, and interpersonal skills.
- Strong collaborative spirit and ability to influence cross-functional teams.
- Detail-oriented with a commitment to accuracy and data integrity.
- Job Family Group:
- Marketing ------------------------------------------------------
- Job Family:
- Digital & Social Media Marketing ------------------------------------------------------
- Time Type:
- Full time ------------------------------------------------------
- Primary Location:
Compensation
- $81 600,00 - $122 400,00
- In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.
- Available offerings may vary by jurisdiction, job level, and date of hire.
- Please see the requirements listed above. ------------------------------------------------------
- For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------
- Most Relevant Skills
Benefits
- This role is a critical part of Citi Wealth Marketing's evolution, demanding a blend of strategic vision, hands-on execution, and a deep commitment to Citi's core values and operational excellence.
- Citi offers competitive employee benefits, including:
- medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.
- For additional information regarding Citi employee benefits, please visit citibenefits.com.
Equal opportunity
- View Citi's EEO Policy Statement and the Know Your Rights poster.
This listing is sourced directly from Citi's careers page and normalized into a canonical job model.