WithCoverage
Brand & Content Marketing Lead
New York City · Senior · Full-time
Sponsorship not specified$200k-$300kDetected 7 days ago
Agentic AIContent Marketing
About the role
- WithCoverage has 1,000+ customers and has built that entirely on word of mouth and events.
- What we don't have yet is a brand - a clear, consistent story about who we are and why we win, expressed to every audience that matters.
- This is our founding brand and content hire.
Responsibilities
- Own the core narrative.
- Build founder voice. Max and JD don't have an established online presence yet. You'll define who they should be, what they talk about, and make them recognizable names in the category. Ghostwrite for them on X and LinkedIn in a voice that's distinctly theirs.
- Own social from zero. We have no social presence right now. You'll build it from scratch - a mix of written and video content that reflects the brand and earns attention in the category.
- Get us into the conversation. PR, trade press, podcasts - figure out how we earn attention in the category beyond our own channels.
- Senior enough to own strategy and taste, hands-on enough to execute it yourself.
- Grow Faster - We're scaling quickly, giving you significant opportunities to learn, lead, and shape your career and the company's future.
- Create the core assets.
Requirements
- 7+ years in brand, content, or product marketing - you've done real work across more than one of these, and it shows.
Compensation
- For candidates based in the United States, the expected OTE pay range for this position at the start of employment is $200,000 – $300,000/year.
Benefits
- Competitive compensation including equity
- Flexible paid time off
- Comprehensive benefits: medical, dental, vision, life, and disability
- FSAs: Health Care and Dependent Care
- Commuter Savings Account
- Paid holidays and family/medical leave
- That means competitive comp, meaningful equity, and excellent benefits.
- 1-pagers, pitch decks, leave-behinds - the materials that make sales easier and keep the brand coherent across every touchpoint.
- Your job is to bring the creative vision that ties it all together - campaigns, partnerships, content moments, brand plays - and turn WithCoverage from a word-of-mouth secret into a household name in the market.
Company info
- Your job is to make that belief credible and make WithCoverage the most interesting company in a category dominated by 100+ year-old incumbents.
- Build the content engine. We have 1,000+ customers with real stories. Your job is to bring those to life - blog posts, case studies, customer stories - and distribute them deliberately across the website and social channels.
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This listing is sourced directly from WithCoverage's careers page and normalized into a canonical job model.