SASSO
Director, Social Media & Communications
baton rouge, Louisiana · Director
Sponsorship not specifiedDetected 7 days ago
A/B TestingContent MarketingStrategic CommunicationsGoogle AnalyticsInfluencer MarketingLead GenerationPerformance ManagementResearchLeadershipCommunicationCollaborationMentoringPublic Speaking
About the role
- This role sits at the intersection of social media, influencer and creator marketing, content strategy, digital engagement, public relations, reputation management, AI-enabled workflows, and measurable business impact.
Responsibilities
- Lead integrated communications strategies across social, content, influencer, earned, owned, and digital channels.
- Build scalable content and engagement systems that support B2B, B2C, and D2C audience growth, community development, and conversion.
- Lead platform-specific social strategies across channels including Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms.
- Ensure social content is designed to drive measurable outcomes including engagement, reach, audience growth, traffic, lead generation, conversion support, and brand affinity.
- Develop systems for social listening, audience insight, community management, and performance-informed content iteration.
- Develop influencer, creator, and partnership strategies that align with client objectives, audience insights, brand positioning, and campaign goals.
Requirements
- The Director, Social Media & Communications must be a dynamic player-coach who is comfortable leading amid ambiguity, influencing change, setting direction, working inside the details, and elevating the team around them.
Nice to have
- Bachelor's degree in Communications, Public Relations, Marketing, Journalism, English, Digital Media, or a related field preferred.
- 7-10 years of experience in communications, social media, influencer marketing, content strategy, public relations, or integrated marketing, preferably in an agency environment.
- 3+ years of experience leading, managing, mentoring, or developing a multi-disciplinary team.
- Strong client-service background, including advising senior-level stakeholders and presenting strategic recommendations.
- Experience integrating paid, earned, owned, shared, and creator-led channels into cohesive marketing campaigns.
Skills
- Experience using AI tools to improve research, ideation, content development, reporting, workflow efficiency, and campaign optimization.
- Strong writing, editing, messaging, storytelling, and editorial judgment across social, digital, PR, content, and executive communications.
- Behavioral Competencies:
- Dynamic leader who can provide clarity, structure, and momentum amid ambiguity.
- Change-oriented and comfortable influencing new ways of thinking, working, measuring, and delivering.
- Curious, adaptive, and proactive in identifying trends, opportunities, risks, and improvements.
- Accountable, organized, and able to balance creativity, performance, process, and people leadership.
This listing is sourced directly from SASSO's careers page and normalized into a canonical job model.