Impact Clients

Director of Organic Content (Richard Yu's Personal Media Company)

United States · Director · Contract

Sponsorship not specifiedDetected 190 days ago

Project ManagementWritingNegotiationVideo ProductionResearchLeadershipMentoringOrganizational Skills

About the role

Are you a senior content operator and leader?
If so - working alongside our founder Richard Yu and our company Impact Clients might just be your dream role...
Now, to be clear: This is not a social media manager role.

Responsibilities

Phase 3: External Traffic - Podcast Interviews and Speaking Once IG and Youtube systems are set up and growing at a consistent pace of 100K/month new followers on IG and 30K/month new subscribers on Youtube, you will own the expansion to getting Richard on well known top 50 podcasts to be interviewed by key thought leaders.
This role will own that transformation as the key leader, operator, and soon business partner in our company.

Requirements

Each platform has unique nuances, and you must be able to understand what they are and build a team, realistically growing or hiring a Head of FB/TK and coaching them up to excellence.
Again - you're an operator FIRST, logical thinker, highly organized and disciplined, with a strong understanding of organic content.
And you are immediately creating an SOP/process (and tough conversation with the videographer if needed) so Richard does NOT have to do it.
If the content word-for-word scripts, which are due by 5 PM EST every Monday are submitted LATE by a copywriter, YOU are the one getting ahead of this and calling it out.

Nice to have

Richard's expectations is that we shoot a full day every single week on Tuesdays with a videographer so we always have sufficient content.
Richard is based in Dorado Beach, Puerto Rico (you're encouraged to look it up).
Travel is not mandatory, but it is a major advantage.
Performance-based growth expected

Compensation

Current Context Instagram account with ~1M followers, generating multiple seven figures per year https://www.instagram.com/richardyuzee/
If one video editor is approaching his 12 month term and is asking for a compensation bump, YOU are the one that is conducting the salary negotiation and structuring the comp structure so that it motivates the copywriter, and is sustainable for our P&L.

Benefits

Potential profit share Potential equity discussions after ~12 months Exposure to software companies already valued at multiple eight fi
Compensation is flexible and merit-based.

Company info

We are an online education company that teaches people (9-5ers, busy parents, university students, etc) how to build thriving online digital product businesses.
Why We Are Looking For This Role: Richard and our team have grown our social media accounts to 1.5M+ followers (Over 1 million on Instagram @richardyuzee (feel free to look), Richard Yu on Youtube (150K+ subscribers)... and we use organic content (meaning NO advertising or boosting posts) to drive leads (customers and qualified booked calls) to our coaching programs and digital software services that we offer.
You are essentially building the "Traffic Engine" that will supply our company with unlimited amounts of leads so our company can continue to serve and impact more and more people through the coaching and software products that we offer.
Our Founder's Story: Richard Yu began documenting his life at age 19 from his college dorm room in UCLA.
Within 2 years, he launched a $500 productivity course (teaching college students how to wake up early and be productive), that ended up doing $500K in sales in 8 months.
So many of his peers asked him "how did you do it?!" so he began to teach others how to monetize their knowledge and sell digital products (courses, PDFs, coaching, etc).
That grew into a consulting and education company that has now done over 30 million in sales and a team of 62 full time staff.
Feel free to reference a documentary made about his life here (1 hr documentary series): https://youtu.be/Ln4WCfGDKlk?si=KOTfrTF66JlXxcQ0 Also - Richard's TedX talk about how we get our clients results, and transform their lives: https://www.youtube.com/watch?v=AVeKqPlOcy4&t=6s Our mission is to build one of the most influential organic-first personal media brands in the world with 10M+ followers across platforms while driving massive, profitable traffic into our software companies and education businesses.
We strongly believe that income is a reflection of the impact we make on this world, and so through our content we aspire to positively impact 10M followers in the next 24 months.
We are intentionally shifting away from paid growth on social and moving 100% organic-first.
Current Context Instagram account with ~1M followers, generating multiple seven figures per year https://www.instagram.com/richardyuzee/ Two YouTube channels: Personal brand / vlog-style channel (~150K subs) https://www.youtube.com/@RichardYu1 Business education channel (~40K subs in <90 days), Alex Hormozi-style sit-down teaching content, already driving meaningful revenue https://www.youtube.com/@RichardYuBusiness Existing team members: Dedicated Instagram copywriter Dedicated Instagram video editor YouTube scriptwriter / channel owner Graphic Designer (for all platforms) Two Video Editors Marketing Leadership Team (that will support you, you will work alongside us) CEO and Founder (and actor talent in this case): Richard Yu COO Head of Marketing (on the paid media side, so he leads every initiative and team of 10 people on the paid advertising side, this individual will be your accountability peer since you be the equivalent of him, but on the ORGANIC team side) You will lead, not replace, these people, and then build an even more talented team on top of it.
The perfect example of this role is this individual Sam that we respect, that is the Head of Organic Content for another company in our industry.
Please watch this 60 second IG reel to understand what he does (and what we are looking for): https://www.instagram.com/p/DR5v5cDD4lv/ More context, full Youtube interview (extremely valuable where he breaks down their 8-figure/year media

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