littlesleepies

littlesleepies

Sr. Manager, Lifecycle (Nurture, Retention & Loyalty)

Los Angeles, California · Senior

H1B sponsorship availableDetected 21 days ago
Machine LearningA/B TestingCRMCustomer SupportCommunication

About the role

  • We are looking for a Senior Manager, Lifecycle (Nurture, Retention & Loyalty) to join our dream team!
  • Reporting directly to the Director of Lifecycle & Loyalty, you will be cLTV-obsessed and the pinnacle of post-purchase innovation.
  • Your mission is to turn one-time buyers into lifelong brand advocates, ensuring that every customer feels they've made a magical decision for their family the moment they click "purchase".

Responsibilities

  • Architect the Retention Roadmap: Partner with the Director to define the strategic direction of our nurture ecosystem, focusing on recurring revenue, repeat purchase frequency, and long-term engagement.
  • Optimize the Loyalty Program: Lead the messaging and engagement strategy for our "built-from-scratch" loyalty programs, ensuring "smile-sparking" rewards at every touchpoint.
  • Collaborate & Experiment: Partner cross-functionally with Creative, CS, Merchandising, and Site teams to operationalize continuous A/B testing that improves the repeat user lifecycle.
  • Team building activities

Requirements

  • Expert-level knowledge of A/B testing and the ability to translate complex data into actionable insights.
  • Experience with major customer engagement platforms (e.g., Klaviyo, Iterable, Bloomreach) and loyalty infrastructure.
  • Ability to work cross functionally with a fast-growing team, with smile-sparking products that turn everyday moments into magical memories
  • Tech-Savvy: Experience with major customer engagement platforms (e.g., Klaviyo, Iterable, Bloomreach) and loyalty infrastructure.

Benefits

  • Health, dental, and vision insurance
  • Short and long-term disability
  • Flexible Spending Accounts
  • We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Paid time off, vacation
  • Life insurance
  • Home office stipend
  • Internet stipend
  • Post-Purchase & Education Mastery: Own the journey after the first order, including transactional messaging, product education, and "how-to" onboarding to ensure customer success.
  • Scale Personalization & ML: Shape how we use machine learning (such as churn risk, propensity modeling, and recommendation ranking) to deliver high-value, personalized communications.
  • Strategy First: Ability to build strategic roadmaps and learning agendas that drive measurable LTV growth.
  • ML Fluency: Comfort working with data teams to productize machine learning models like churn prediction or recommendation engines.

Company info

  • Little Sleepies is one of the fastest growing companies in America, according to Inc. Magazine (#1 in retail)! We make days and nights easier with super-soft yet impressively durable, thoughtfully designed products that families love. Featuring prints kids are obsessed with and fabrics parents trust, every piece is made to feel good, fit right, and get worn on repeat. We're rooted in innovation and driven by care, with our signature fabrics, Lunaluxe® and Soluxe®, custom-developed to support the way kids move, sleep, and grow - because comfort isn't just how it feels, it's how it's made. Driven by creativity, passion, and the desire to do something extraordinary, we strive to bring joy and comfort to families around the world. We're excited to be doing this, and we hope you will be too. If our mission resonates, we would love to hear from you!
  • Hybrid, with three days minimum out of our brand new, state of the art headquarters in Los Angeles, CA
  • Visa Sponsorship:
  • Little Sleepies is one of the fastest growing companies in America, according to Inc.
  • Magazine (#1 in retail)!
  • We make days and nights easier with super-soft yet impressively durable, thoughtfully designed products that families love.
  • Featuring prints kids are obsessed with and fabrics parents trust, every piece is made to feel good, fit right, and get worn on repeat.
  • We're rooted in innovation and driven by care, with our signature fabrics, Lunaluxe® and Soluxe®, custom-developed to support the way kids move, sleep, and grow - because comfort isn't just how it feels, it's how it's made.
  • Driven by creativity, passion, and the desire to do something extraordinary, we strive to bring joy and comfort to families around the world.
  • We're excited to be doing this, and we hope you will be too.
  • If our mission resonates, we would love to hear from you!

Visa & Work Authorization

  • This position is not eligible for Visa sponsorship.
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This listing is sourced directly from littlesleepies's careers page and normalized into a canonical job model.