Genius Sports

VP Sales - Brands Direct

New York, New York, United States · Vp

Sponsorship not specified$220k-$240kDetected 2 days ago

HubSpotSalesforceCRMSalesPipeline ManagementNegotiationCadenceLeadershipMentoring

About the role

Translate our Moments framework; Pre-Game anticipation, Real-Time In-Game, Post-Game sentiment, into brand-side narratives anchored on audience, outcomes, brand lift, and creative effectiveness.
Coordinate with the agency sales team on the top 100 brands
Serve as the brand-side voice in pricing, packaging, and creative discussions, making sure our offer lands with marketers, not just media buyers.

Own and exceed the Brands Direct revenue number, net-new and expansion across brands that buy media in-house and across our share of the largest 100 brand advertisers.
Personally lead the most strategic brand-direct deals, discovery, ideation, pitch, negotiation, and contracting at the CMO / Head of Media level.
Own and grow brand-direct revenue
Partner with the holding-company and agency sales VPs (WPP, Omnicom, Publicis, Dentsu, and independents) to drive a coordinated motion against the largest 100 brand advertisers.
Co-own joint account plans for the top 100 brands: clear ownership of brand-side relationships, will collaborating on joint pitches and joint commercial proposals.
Operate the CRM and forecast as a discipline, not a chore; deliver a forecast leadership can trust within ±10%.

10+ years selling advertising, ad-tech, or media to brand advertisers, with at least 3 years in a sales leadership role carrying a team number.
Proven ability to coordinate with agency sales teams on joint pursuits - clear ownership, shared credit, no client friction.

Experience selling sports media, sports data, or fan-engagement products directly to brand advertisers.
Background in CTV, programmatic, or attention/outcomes-based media sales to brand-side buyers.
Experience running a coordinated brand-and-agency sales motion alongside a holdco or agency sales organization.

Track record of personally closing seven-figure annual brand-direct deals and of developing reps who do the same.

We are hiring a Vice President of Sales to build and lead our Brands Direct business.

This listing is sourced directly from Genius Sports's careers page and normalized into a canonical job model.