David Yurman
Senior Analyst, CRM
New York, NY · Senior
Sponsorship not specified$120k-$140kDetected 30 days ago
SQLBigQuerySnowflakeData EngineeringData VisualizationA/B TestingSalesforceGoogle AnalyticsCRMExcelCadence
About the role
- We're looking for a hands-on Omni channel - CRM Analyst to plan, execute, and measure lifecycle across both retail and ecomm.
- You'll work closely with CRM, Retail, Customer care, Email, Analytics, and Data Engineering to translate data insights into meaningful CRM activations.
- This role is for someone who understands omni channel analytics and how the customer moves seamlessly between retail, ecomm and customer care.
Responsibilities
- Define and maintain core CRM customer and segment definitions (e.g., tenure, lifecycle stage, value tiers, lapsed/reactivated, channel preferences).
- Build, automate, and maintain CRM dashboards and performance reports across retail, e-commerce, and clienteling channels.
- Build measurement framework for marketing campaigns for Retail, Customer Care & Email to report on client engagement across segments and demo.
- Support A/B testing, cohort analysis, predictive modeling, and customer LTV forecasting.
- Lead Loyalty analytics to support the CRM strategy and identify key opportunities for the business
- Create cohort and time-based views to answer questions like:
- Design and measure structured tests (offers, cadence, segment strategies, new journeys) and deliver tight, business-first readouts.
Nice to have
- Reconcile and QA data across systems (POS, ecommerce, ESP, CDP, data warehouse) to ensure a single, trusted view of CRM performance.
- Minimum 3-5+ years in CRM / customer / lifecycle analytics (retail, ecommerce, or similar).
- Experience with major CRM / ESP / CDP platforms (e.g., Salesforce Marketing Cloud, Data cloud, Salesforce Service/ Sales cloud).
- Exposure to Customer segmentation, CLTV methodologies, CRM outreach measurement and loyalty program strategies.
- Proven ability to turn vague business questions into structured analysis, tests, and clear recommendations.
- Comfortable working in a modern data stack (e.g., Snowflake/BigQuery or similar) plus solid Excel/Google Sheets skills.
- High attention to detail and strong QA instincts when numbers don't line up (digging into sources, logic, and joins).
- Clear communicator who can summarize complex analyses in concise, business-friendly language.
Compensation
- $120,000-140,000
- Base pay is one component of David Yurman's total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.
Benefits
- Build and automate CRM reporting across both retail and ecomm (file health, acquisition, repeat, reactivation, churn, and campaign performance).
- Diversity, Equity & Inclusion at David Yurman
- We will always advocate for equity and inclusion for all.
Company info
- David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable - the brand's artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.
- Our Values
- At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family's guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.
- Job Description
- David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist.
- When the artists began collaborating, their goal was simply to make beautiful objects to wear.
- Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable - the brand's artistic signature.
- David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.
- At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do.
- Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design.
- The Yurman family's guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand.
- We are committed to responsible business and social practices and to the protection and advancement of human rights.
- We believe in partnering with others who share these values and understand their importance.
- Senior Analyst, CRM
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