Ignition Systems.io

Ignition Systems.io

Lifecycle Marketing Specialist

Ontario

Sponsorship not specifiedDetected 4 days ago
Agentic AIA/B TestingEmail MarketingHubSpotCRMAccountingCadenceCollaboration

About the role

  • You'll be responsible for driving our self-serve growth engine end-to-end: trial-to-paid conversion, lifecycle email marketing and retention, and our website's AI chatbot experience.
  • You'll still spend real time reviewing drafts and maintaining the knowledge base that powers the Lifecycle Agent, agent-led doesn't mean hands-off.
  • We believe flexibility goes both ways, so you'll have the autonomy to structure your day in a way that balances collaboration, deep focus, and personal commitments.

Responsibilities

  • Own trial activation, onboarding, and the self-serve roadmap with Product.
  • you own the Lifecycle Agent's content/knowledge base (themes, audiences, hooks, and calls-to-action).
  • You'll own lifecycle marketing and product-led growth (PLG) for Ignition.
  • You define the strategy, journeys, and quality bar for far more lifecycle volume than one person could hand-build, and the agents are your production team.
  • Hours of Work: This is a global role with primary support for the AMER region, so your core working hours will generally align with Eastern and Pacific time zones.
  • PLG / self-serve conversion: trial-to-paid is your number. Own trial activation, onboarding, and the self-serve roadmap with Product.
  • Knowledge base ownership: you own the Lifecycle Agent's content/knowledge base (themes, audiences, hooks, and calls-to-action).
  • AI chatbot: own AI-Chat, our website's conversational AI assistant: its accuracy, its answers, and how it routes prospects to sales.
  • An owner's mindset, using data to drive decision making and deliver results.
  • We may use AI enabled tools to support parts of our recruitment process, such as improving efficiency in scheduling and note taking.

Requirements

  • trial-to-paid conversion, lifecycle email marketing and retention, and our website's AI chatbot experience.
  • You don't need years of experience running agents to do this well, just genuine curiosity and a drive to build that fluency here.
  • Candidates must be based in either Ontario or British Columbia with full working rights.
  • As you'll also partner with colleagues across APAC, some flexibility will be required to enable effective global collaboration.
  • Genuine curiosity about AI and agent-led operations - you don't need years of experience running agents, but you should be excited to build that fluency and use it to own more of the funnel yourself.

Nice to have

  • Professional-services, fintech, or vertical-SaaS experience
  • Global SaaS organization - category leader in revenue management from proposals to payments
  • We work without ego in a collaborative, open and transparent work culture
  • Employee recognition programs
  • Compensation Information:

Compensation

  • Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth.
  • This role has a minimum annual base of CAD $140,000 and maximum annual salary of CAD $155,000 (plus 10k annual bonus, equity, health insurance & other wellness perks).
  • Competitive salary

Benefits

  • Health/Dental/Vision insurance from day 1 of employment, along with RRSP matching after 3 months of employment
  • Quarterly wellness allowance to spend on your wellness and what this means to you
  • Flexible working supported by work from office reimbursement and cell phone allowance to allow you to set yourself up to work from home
  • 20 days accrued paid time off annually, along with 10 annual wellbeing days
  • An extra paid day off to celebrate your birthday, alongside paid volunteering leave
  • This role has a minimum annual base of CAD $140,000 and maximum annual salary of CAD $155,000 (plus 10k annual bonus, equity, health insurance & other wellness perks).

Company info

  • Founded in 2013, Ignition is the leading revenue and billing automation platform for firms and agencies to transform their sales, billing and payment processes.
  • Ignition automates proposals, engagement letters, invoicing, payments and workflows in a single AI-powered platform, empowering 8,500+ businesses to sell, bill and get paid for their services with ease.
  • To date, Ignition customers have managed relationships with over 2.4 million clients and earned $13b in revenue via the platform. Ignition's global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.
  • To date, Ignition customers have managed relationships with over 2.4 million clients and earned $13b in revenue via the platform.
  • Ignition's global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.
  • We are better everyday
  • We work without ego
  • We are smarter together
  • We hero our customer
  • Real lifecycle marketing, email marketing, or product-led growth (PLG) experience at a SaaS company.
  • Personal tax return assistance - after all, we are in the accounting business!

Equal opportunity

  • Ignition is an equal opportunity employer.
  • equal opportunity employer.
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