American Express
Senior Marketing Manager, Emerging Platforms & Content
New York, NY, United States · Senior
Sponsorship not specifiedDetected 7 days ago
LLMsPerformance Marketing
About the role
- Senior Marketing Manager, Emerging Platforms & Content The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making Membership essential by creating and delivering world-class marketing for our differentiated products and services that drives demand and inspires engaged Card Members across the customer
- lifecycle. The Prospect, Partner & Customer Growth (PPCG) team delivers member-centric performance marketing that fuels this success by gaining share of premium demand, deepening Card Member engagement, and marketing premium partnerships and products that deliver differentiated membership experiences. As consumer discovery rapidly evolves, the way customers
Responsibilities
- The Prospect, Partner & Customer Growth (PPCG) team delivers member-centric performance marketing that fuels this success by gaining share of premium demand, deepening Card Member engagement, and marketing premium partnerships and products that deliver differentiated membership experiences.
Company info
- Senior Marketing Manager, Emerging Platforms & Content The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making Membership essential by creating and delivering world-class marketing for our differentiated products and services that drives demand and inspires engaged Card Members across the customer lifecycle.
- As consumer discovery rapidly evolves, the way customers find, evaluate and choose products is changing.
- AI-powered search, LLMs, agentic experiences, content ecosystems and emerging platforms are reshaping the customer journey, creating new opportunities to reach prospective customers.
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