Protiviti (www.protiviti.com)

Product Marketing Ecosystem Senior Director

SAN FRANCISCO · Director · Contract

Sponsorship not specified$212k-$341kDetected 10 hours ago

AWSGCPProject ManagementSalesforceAccountingLogisticsLeadershipCollaborationMentoringOrganizational Skills

About the role

We hire curious individuals for whom learning is a passion.
Protiviti works in a hybrid environment, and this role requires that you work in-person in our office several times per week.
Ideal locations for this role are San Francisco, CA; Chicago, IL; New York, NY; or Atlanta, GA.

Compensation

Build annual and quarterly partner marketing plans that map to firm-wide revenue targets and partner tier objectives.

Company info

Define and own the global partner marketing strategy that drives brand awareness, credibility and engagement across our Ecosystem partner tiers.
Serve as the senior marketing voice for partner relationships, collaborating closely with the Partner Alliance, Sales, and Delivery teams to align go-to-market priorities.
Build annual and quarterly partner marketing plans that map to firm-wide revenue targets and partner tier objectives.
Establish the framework, governance, and KPIs for measuring partner marketing ROI across the portfolio.
Develop and execute joint marketing programs with strategic ecosystem partners, including co-branded campaigns, solution launches, field events, executive briefings, and thought leadership.
Negotiate and activate partner marketing development funds (MDF) and co-op budgets to maximize joint investment.
Drive awareness and demand generation programs through partner channels, including partner-sourced and partner-influenced pipeline.
Oversee the development of partner-facing and partner-enabled sales collateral, solution briefs, case studies, and playbooks.
Assess, track and report on marketing efforts and understand impact of campaigns and modify strategies to enhance effectiveness and brand awareness.
Closely collaborate with product and industry marketing teams to partner on events and marketing campaigns, including webinars, conferences, and roundtables.
Coordinate conference sponsorship and/or speaking engagement logistics and activities.
Lead and develop a team of partner marketing managers and specialists.
Set individual and team goals aligned to broader marketing and business objectives; provide ongoing coaching, feedback, and career development support.
Foster a collaborative, high-accountability team culture that balances strategic thinking with executional excellence.
Serve as an escalation point and senior stakeholder for complex partner marketing engagements.
Champion the firm's partner story in the market, articulating why partners choose to build, sell, and grow with us.
Develop partner-specific messaging and value propositions that align with Protiviti's message.
Represent the firm at key partner events, conferences, and executive forums (e.g., partner summits, QBRs, industry trade shows).
Partner and build relationships with our practice leaders to develop and drive consistent go-to-market strategies.
Act as the connective tissue between Protiviti practice professionals, Partner Alliance and broader Marketing team, ensuring partner stories are woven into demand generation, content, digital, and brand programs.
Collaborate with alliance teams to equip sellers with partner-led assets and co-sell narratives.
Partner with Finance and Marketing Leaders to manage MDF budgets, track spend, and report on co-marketing investment outcomes.
Work with marketing and ecosystem partners to proactively scope marketing agreements.
Strong strategic thinking with the ability to translate business goals into actionable, prioritized marketing plans.
Exceptional relationship management skills, ability to build trust with senior partner stakeholders and navigate complex, multi-stakeholder environments.
Confident communicator and storyteller, with the ability to craft clear messaging for partner and executive audiences.
Analytically driven; comfortable using data to evaluate program performance and make trade-off decisions.
Highly organized with strong project management skills; able to manage multiple programs and partner relationships simultaneously.
Collaborative by nature, with a track record of working effectively across Sales, Product, and Marketing functions.
Strong understanding and practical experience with AI in marketing (e.g., content generation, analytics).

Visa & Work Authorization

Coordinate conference sponsorship and/or speaking engagement logistics and activities.

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