Penske Media Corp.
Fairchild: Digital Director
New York - New York City Office · Director
No sponsorship$90k-$100kDetected 41 days ago
SEOResearchCommunicationCollaboration
About the role
- Fairchild: Digital Director Fairchild is home to iconic brands including Women's Wear Daily (WWD), Footwear News (FN), and Beauty Inc, and sits at the center of the global fashion, beauty, and retail industries.
- If you have more or less experience than specified on this job posting, please apply and list your salary expectations.
- PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match.
Responsibilities
- Maintain and regularly update the editorial calendar, balancing timely content with evergreen priorities while ensuring team meets deadlines and traffic goals
- With the senior editorial team, design and develop the publication's SEO strategy, including keyword research, headline optimization, evergreen content planning, and performance tracking, and execute accordingly
- Monitor, analyze and report on traffic trends, search performance, and audience behavior to inform content decisions; create internal reporting system and decks to present to senior-level staff
- Pitch, package, and optimize stories for Apple News and other distribution or syndication partners
- Liaise with depts for tentpoles, big initiatives, business-related events, and special projects and create a content plan
- In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Latin Music Week.
- At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion.
Requirements
- Familiarity with interests and needs of the Fairchild publication trade and consumer reader
- A proven track record of managing a team and collaborating with other departments across multiple platforms
Nice to have
- Assign, edit, and write digital content across the site, ensuring accuracy, voice consistency, and editorial quality
- Work with editors and writers across the organization to ensure best and consistent SEO practices
- Monitor, analyze and report on traffic trends, search performance, and audience behavior to inform content decisions
- Serve as a point-person for web needs for staff members, and monitor user experience for the reader, working closely with the Product team
- Ensure content meets legal, ethical, and fact-checking standards
- A strong understanding of audience analytics
- familiarity with digital subscriptions a plus
Compensation
- A good faith estimate of the salary range is $90k – $100k upon hire.
Benefits
- PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family.
- As part of PMC's dedication to consistently meeting employees' needs, we have launched a new Flexible Vacation Policy.
- Communicate and collaborate with the Eye team on coverage of red carpet and celebrities and the Fashion team on style and trends, creating synergy and avoiding duplication
- PMC's journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage.
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