PMG
Senior Video Lead
New York, NY · Senior
Sponsorship not specifiedDetected 7 days ago
ForecastingBudgetingLeadershipCollaborationMentoringAdaptability
About the role
- This role sits at the intersection of marketplace strategy, video investment, client planning, and organizational collaboration.
- We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation-which often requires true grit and agility.
- We believe in taking care of ourselves and each other to continuously improve in every way.
Responsibilities
- Lead the planning, investment strategy, and execution of high-impact video and audio campaigns across linear TV, connected TV (CTV), streaming video, audio, podcasting, and emerging media channels.
- Develop sophisticated cross-platform media strategies that maximize reach, efficiency, performance, and business outcomes while leveraging PMG's technology and data capabilities.
- Develop strategies for optimizing across Linear TV, Streaming, CTV, Digital Video, Social Video, Premium Content Partnerships, Live Sports.
- Drive collaboration with cross-functional teams, including media, creative, and analytics.
- Leverage audience, viewership, marketplace, and performance data to inform investment decisions, optimize media allocations, and identify opportunities for incremental growth.
- Manage external partnerships with media vendors and negotiate negotiate innovative partnerships, premium inventory opportunities, value-added integrations, and favorable commercial outcomes.
- Lead investment stewardship throughout the campaign lifecycle, ensuring excellence in execution, delivery, optimization, reconciliation, and performance accountability.
- Partner with Analytics and Measurement teams to advance cross-platform attribution and measurement frameworks that connect media investments to business results.
- Deliver regular updates and actionable insights internally and externally to clients, showcasing campaign results and offering recommendations for improvement.
- Maintain vendor relationships and keep a pulse on marketplace shifts
Requirements
- 5+ years of experience in Video, with a Bachelor's degree or equivalent work experience.
- Proficiency in marketing metrics, using insights to refine video campaigns.
- Current experience with planning tools like YouGov, MRI, MediaOcean, Nielsen, and Mintel
- Hands-on experience with digital and traditional ad platforms, including Innovid and iSpot, to track and optimize media performance.
Compensation
- Annual Bonus: All employees are eligible for an annual bonus.
Benefits
- Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
- Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
- Pet Insurance: Protect your pet's health and your finances.
- Commuter Benefits: Access support for travel and commuting needs, where available.
- Annual Bonus: All employees are eligible for an annual bonus.
- PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
- Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.
Company info
- Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
- What Sets Us Apart
- Being part of PMG means joining a company culture that's unmatched in digital.
- In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer.
- We believe that we only change for the better by bringing diverse perspectives to our company.
- In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an
Equal opportunity
- equal opportunity employer.
This listing is sourced directly from PMG's careers page and normalized into a canonical job model.