Fitt
Performance Marketing Manager
Remote (Canada)
Sponsorship not specifiedDetected 127 days ago
SQLA/B TestingProduct StrategyPerformance MarketingForecastingExcelLeadershipCollaboration
About the role
- This role sits at the intersection of analytical rigor and creative experimentation.
- This role works closely with product, finance, and lifecycle marketing teams to ensure acquisition strategies align with product experience, retention, and overall unit economics.
Responsibilities
- Build and maintain the growth operating model, including forecasting, target setting, and capital allocation across acquisition initiatives
- Own performance marketing spend across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging channels such as TikTok and Reddit
- Partner with finance and marketing leadership on media budgets, investment decisions, and growth forecasting
- Develop measurement and incrementality frameworks that accurately capture performance impact
- Manage day-to-day paid acquisition performance across multiple channels, ensuring campaigns hit payback period and efficiency targets
- Develop and test ad creative and messaging that improves conversion rates and acquisition costs
- Partner with agencies and internal teams to optimize campaign performance and creative production
- Partner with product teams to ensure acquisition strategies align with the product roadmap and user experience
- Work with lifecycle marketing to optimize the full funnel from acquisition through retention
Requirements
- Proven track record of scaling paid acquisition while maintaining strong unit economics
- Deep expertise in Meta and Google advertising platforms, with experience testing emerging channels
- Strong analytical skills with proficiency in SQL, Excel/Google Sheets, and analytics platforms
- Familiarity with AI-powered marketing and creative tools that improve workflow efficiency and experimentation
- Ability to operate in a fast-moving environment with high ownership and accountability
Nice to have
- Track record of helping scale a new product or business unit
- Experience working with creative agencies or internal creative teams
- Background in conversion rate optimization and landing page experimentation
- Familiarity with incrementally testing methodologies such as geo-testing or PSA testing
- Join a small, high-performing team where your work directly shapes the product and company trajectory
- Operate in an early-stage environment with high ownership and autonomy
- Montreal-based preferred.
Compensation
- 4–6 years of performance marketing or user acquisition experience managing significant marketing budgets ($1M+ annually)
Benefits
- Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.
- Lead performance marketing and growth for a consumer health platform.
This listing is sourced directly from Fitt's careers page and normalized into a canonical job model.