Crunchyroll
Senior Manager, Global Engagement Strategy and Analytics
Dallas, Texas, United States · Senior
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About the role
- As the Senior Manager, Global Engagement Strategy and Analytics, you will help shape the strategy of how we grow and deepen engagement with our streaming platform using data.
- You will sit at the intersection of data, strategy, product, content, and consumer behavior.
- Analyzing the end-to-end streaming journey, from app entry and content discovery through content start, viewing, completion, and return behavior.
Responsibilities
- You will go beyond reporting to investigate what happened, why it happened, what we should do about it, and where we should invest to drive meaningful improvements in engagement.
- You will analyze consumer behavior to develop insights and strategies that help users discover more relevant content, establish strong viewing habits, and ultimately improve retention.
- Develop actionable behavioral segments based on viewing patterns, engagement levels, content preferences, tenure, and lifecycle stage.
- Develop overall engagement strategies by:
- Partner with product and data science to design and evaluate A/B tests and experimentation programs.
- Support program for new parents
Nice to have
- 8+ years of experience in analytics, strategy, data science, consumer insights, product analytics, or related field, with experience leading analytical work.
- Experience working on digital platforms.
- Deep understanding of consumer behavior and engagement metrics.
- Expert-level SQL skills required.
- Intermediate-level Python skills required.
- Strong analytical skills, experience with statistical analytics, and experimentation.
- Proven experience designing robust measurement frameworks and using A/B testing to evaluate initiatives, quantify incremental impact, and inform data-driven product and growth decisions.
- Experience working in a globally matrixed organization.
Skills
- Establish measurement frameworks for major engagement initiatives.
Compensation
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
Benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- Employer paid commuter benefit
- Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Company info
- About Crunchyroll
- Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community.
- We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave.
- Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.
- Join our team, and help us shape the future of anime!
- 401(k) plan, with employer match
- Pet insurance and some of our offices are pet friendly!
Equal opportunity
- Our commitment to diversity and inclusion
- We are an equal opportunity employer and value diversity at Crunchyroll.
This listing is sourced directly from Crunchyroll's careers page and normalized into a canonical job model.