Crunchyroll

Crunchyroll

Senior Manager, Global Engagement Strategy and Analytics

Dallas, Texas, United States · Senior

Sponsorship not specifiedDetected 7 days ago
PythonSQLData ScienceA/B TestingPublic Speaking

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Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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About the role

  • As the Senior Manager, Global Engagement Strategy and Analytics, you will help shape the strategy of how we grow and deepen engagement with our streaming platform using data.
  • You will sit at the intersection of data, strategy, product, content, and consumer behavior.
  • Analyzing the end-to-end streaming journey, from app entry and content discovery through content start, viewing, completion, and return behavior.

Responsibilities

  • You will go beyond reporting to investigate what happened, why it happened, what we should do about it, and where we should invest to drive meaningful improvements in engagement.
  • You will analyze consumer behavior to develop insights and strategies that help users discover more relevant content, establish strong viewing habits, and ultimately improve retention.
  • Develop actionable behavioral segments based on viewing patterns, engagement levels, content preferences, tenure, and lifecycle stage.
  • Develop overall engagement strategies by:
  • Partner with product and data science to design and evaluate A/B tests and experimentation programs.
  • Support program for new parents

Nice to have

  • 8+ years of experience in analytics, strategy, data science, consumer insights, product analytics, or related field, with experience leading analytical work.
  • Experience working on digital platforms.
  • Deep understanding of consumer behavior and engagement metrics.
  • Expert-level SQL skills required.
  • Intermediate-level Python skills required.
  • Strong analytical skills, experience with statistical analytics, and experimentation.
  • Proven experience designing robust measurement frameworks and using A/B testing to evaluate initiatives, quantify incremental impact, and inform data-driven product and growth decisions.
  • Experience working in a globally matrixed organization.

Skills

  • Establish measurement frameworks for major engagement initiatives.

Compensation

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.

Benefits

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • Employer paid commuter benefit
  • Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Company info

  • About Crunchyroll
  • Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community.
  • We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave.
  • Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.
  • Join our team, and help us shape the future of anime!
  • 401(k) plan, with employer match
  • Pet insurance and some of our offices are pet friendly!

Equal opportunity

  • Our commitment to diversity and inclusion
  • We are an equal opportunity employer and value diversity at Crunchyroll.

This listing is sourced directly from Crunchyroll's careers page and normalized into a canonical job model.