TTI Floor Care
Director of E-Commerce
Anderson, SC · Director
Sponsorship not specifiedDetected 21 days ago
A/B TestingSEOSEMGoogle AnalyticsPerformance MarketingExcelShopifyCommunicationCollaborationMicrosoft Office
About the role
- Job Description: TTI Floor Care in Anderson, SC is looking for a Director of E-Commerce.
- The Director, E-Commerce will be responsible for driving rapid expansion across the company's direct-to-consumer website and marketplace e-commerce businesses, including emerging social commerce platforms.
- The role begins as an individual contributor with opportunity to scale scope and team responsibility as the business grows.
Responsibilities
- Develop and execute growth strategies across TikTok marketplace and social commerce models, including testing, optimization, and scaling of winning approaches.
- Partner on SEM, SEO, and PPC strategies to improve traffic acquisition efficiency and conversion outcomes.
- Develop and manage testing roadmaps across landing pages, product detail pages, offers, and user journeys to improve funnel performance.
- Partner with brand, media, content, product, and finance teams to align e-commerce initiatives with business goals and campaign plans.
- This role owns performance across D2C and marketplace channels and translates data into actionable insights, optimization plans, and growth strategies.
- This position partners closely with marketing, sales, product and finance teams to improve traffic, conversion, marketplace performance, and digital revenue outcomes.
- Each of these premier brands has a rich history that we're building on every day here at TTI Floor Care, a subsidiary of Techtronic Industries Co., Ltd.
- We're home to not only iconic brands but also the floor care industry's most talented individuals developing and marketing new products through inspiration, insight, and dedication to quality and innovation.
Requirements
- Must be able to lift up to 30 pounds at times.
- Communication Skills. ability to clearly present performance results, insights, strategies, and recommendations to technical and non-technical audiences.
- Technical Skills - demonstrates expertise in e-commerce platforms, marketplace tools, web analytics, SEO/SEM/PPC, and digital performance measurement.
- Business Knowledge. strong understanding of D2C business models, marketplace economics, and digital revenue drivers.
- Analytical Skills. ability to translate complex performance data into actionable insights and prioritized growth actions.
Nice to have
- 5+ years of experience in e-commerce, D2C, or digital commerce performance roles
- Direct experience managing or optimizing Shopify or similar D2C platforms
- Experience with e-commerce marketplaces and social commerce platforms, including TikTok Shop preferred
- Working knowledge of GA4, SEO, SEM, and PPC performance marketing
- Experience turning analytics and performance data into actionable growth strategies
- Strong proficiency in Excel and PowerPoint
- dashboard and visualization tools preferred
- Experience with A/B testing and conversion optimization preferred
Skills
- demonstrates expertise in e-commerce platforms, marketplace tools, web analytics, SEO/SEM/PPC, and digital performance measurement.
Benefits
- We offer competitive wages and a comprehensive benefits package including tuition assistance, 401(k), medical/dental/vision coverage, vacation, and holidays.
Company info
- We are one of the largest floor care businesses in North America, owning three of the most iconic names in the industry-Hoover®, Dirt Devil® and Oreck®.
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This listing is sourced directly from TTI Floor Care's careers page and normalized into a canonical job model.