homeaglow

homeaglow

Director of Performance Marketing

San Francisco, California, United States · Director

Sponsorship not specifiedDetected 20 days ago
PythonSQLA/B TestingGoogle AdsPerformance MarketingLeadershipCommunication

About the role

  • This is the senior leadership role responsible for Homeaglow's paid acquisition machine.
  • You will also be responsible for continuously strengthening our measurement capabilities and pushing the function toward greater automation and efficiency.
  • You will work closely with Product, Engineering, Analytics, Finance, and Creative to improve every step of the customer journey, from the first ad impression through a completed booking.

Responsibilities

  • Own acquisition strategy for both sides of the marketplace (consumers and cleaners), tailoring channel selection, messaging, and targeting to the distinct economics and behaviors of each audience.
  • Build and refine our measurement infrastructure in partnership with the Analytics team, covering attribution, incrementality testing, and LTV-based cohort analysis.
  • Develop and maintain a CAC model that gives visibility into cost efficiency by channel and customer segment, including how marginal costs shift at higher spend levels.
  • Directly manage the performance marketing budget, including how dollars are distributed across channels, when to move money, and how the spend tracks against plan.
  • Own forecast accuracy. Build and maintain a budget model that leadership can rely on for planning.

Requirements

  • 10+ years in marketing, with hands-on experience running acquisition programs across multiple paid channels at a meaningful scale.
  • 3+ years managing and growing a performance marketing team.
  • Strong command of measurement: you have personally worked with attribution models, incrementality tests, and LTV analysis, and you have used the outputs to change how money was spent.
  • Real budget accountability: you have owned a significant paid media budget and can describe how you tracked pacing, made reallocation calls, and communicated those decisions to finance and executive stakeholders.
  • You can dig into the data and also explain what it means for the business in plain language.
  • Experience in a two-sided marketplace, home services, or consumer subscription business.
  • Working knowledge of value-based bidding, predicted LTV signals, and AI-driven media optimization.
  • Deep platform experience with Google Ads (Search, PMax), Meta (Advantage+, creative testing at scale), and/or programmatic platforms (DV360, TTD).
  • Comfort with SQL or Python for ad hoc analysis.
  • you have personally worked with attribution models, incrementality tests, and LTV analysis, and you have used the outputs to change how money was spent.
  • Analytical instincts paired with commercial awareness. You can dig into the data and also explain what it means for the business in plain language.
  • Excellent written communication. In a remote company, this is non-negotiable.
  • Familiarity with acquiring both demand (customers) and supply (service providers) and understanding the differences.
  • Track record of thriving in remote-first, high-autonomy environments where written communication and self-direction are critical.
  • Perks and Benefits

Nice to have

  • Preferred Experience

Skills

  • Reallocate budgets proactively when the data warrants it.
  • Do not wait for scheduled reviews to act on clear signals.
  • Own forecast accuracy.
  • AI, Automation, and Tooling
  • Creative as a Performance Lever

Compensation

  • Enjoy up to 2x cleanings a month, capped at $200 USD per cleaning.
  • 1-2 company offsites per year (typically one on the west coast and one on the east coast).

Benefits

  • Health insurance fully covered by the company.
  • Fully paid Short- and Long-Term Disability coverage.
  • Parental leave - 8 weeks of fully-paid parental leave, plus up to an additional 8 weeks of unpaid leave.
  • Flexible / unlimited PTO policy.
  • Cleaning membership perk - Free Homeaglow membership with complimentary cleanings.

Company info

  • About Homeaglow
  • Homeaglow is a fast-growing marketplace connecting homeowners with top-rated cleaning professionals.
  • We are fully remote, lean, and direct-response obsessed.
  • Paid acquisition is the engine behind our growth, and we are assembling the team to take it much further.
  • This is a hands-on leadership role in a remote-first company that rewards clear thinking, rigorous execution, and concise communication.
  • Think holistically about how channels work together to move customers from discovery to booking, and allocate investment accordingly.
  • Ensure that every significant spend decision is backed by a clear understanding of true channel contribution, not just platform-reported numbers.
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This listing is sourced directly from homeaglow's careers page and normalized into a canonical job model.