THE Aspen Group

THE Aspen Group

Senior Software Engineer, Marketing Analytics

Chicago, Illinois · Senior

Sponsorship not specified$129k-$150kDetected 14 days ago
JavaScriptHTMLBigQueryGCPdbtData EngineeringComplianceGoogle AdsMarketing AnalyticsGoogle AnalyticsSignal ProcessingHIPAA

About the role

  • This is a high-visibility, high-impact role sitting at the intersection of engineering, marketing, and compliance.
  • The right candidate thrives in a fast-moving, multi-brand environment where marketing campaigns move quickly and accuracy is non-negotiable.

Responsibilities

  • Design, build, and maintain the centralized Tag Management System (TMS) strategy across all TAG brand websites, including aspendental.com, clearchoice.com, wellnow.com, mychapter.com, and lovet.com
  • Maintain a clean, auditable tag inventory and deprecate orphaned or legacy tags to reduce governance risk
  • Implement and manage Google Tag Manager (GTM) containers across multi-brand with complex custom variable logic and server-side tagging configurations
  • Build and maintain GA4 implementations including event schemas, custom dimensions/metrics, conversion tracking, and cross-domain measurement
  • Configure and manage SA360 floodlight activities, custom variables, and conversion tag architecture to support performance media campaigns
  • Support Google Ads, Meta Pixel, Bing UET, and programmatic DSP pixels within a compliant tagging framework
  • Implement and maintain Enhanced Conversions and server-side conversion APIs (CAPI) where applicable
  • We are looking for a Senior Engineer, Marketing Analytics to own the end-to-end data collection infrastructure across TAG's multi-brand digital.
  • Maintain working knowledge of HIPAA Marketing Rule requirements and OCR guidance as they relate to pixel tracking and ad platform data sharing
  • Lead regular compliance audits of active tags, cookies, and data flows; produce audit documentation for legal review

Requirements

  • 5+ years of hands-on experience in digital analytics engineering, marketing technology, or tagging/implementation roles
  • Deep expertise in Google Tag Manager - custom HTML tags, data layer architecture, server-side GTM, workspaces, versioning
  • Hands-on experience with SA360 Floodlight tag architecture and conversion tracking
  • Direct experience with Freshpaint or an equivalent PHI-safe customer data platform (Paubox, mParticle HIPAA configuration, or similar)
  • Working knowledge of HIPAA requirements as applied to digital marketing pixels and ad platform data sharing
  • Experience supporting multi-brand or multi-property digital environments with distinct tagging needs
  • Strong JavaScript proficiency for custom tag scripting and debugging
  • Proven ability to work directly with fast-moving marketing teams and translate business requirements into technical implementations quickly
  • Experience with QA methodologies: browser DevTools, Omnibug, Tag Assistant Enterprise, Charles Proxy
  • Familiarity with server-side tagging and Google Cloud Run / Cloud Functions for GTM server container hosting

Compensation

  • Competitive salary, comprehensive benefits, and hybrid flexibility from our Fulton Market, Chicago headquarters

Benefits

  • bring better healthcare to more people.
  • You will partner directly with brand marketing teams, data analysts, privacy/legal counsel, and product managers across Aspen Dental, ClearChoice, WellNow, and other TAG brands.
  • Establish and enforce a scalable data layer standard that accounts for varying PHI sensitivity across brands (e.g., dental/implant patient journeys vs. aesthetics vs. urgent care)
  • Architect tag firing rules, triggers, and variable structures that respect brand-level compliance tiers and develop automation to show realtime system health
  • Own Freshpaint configuration as the PHI-safe data routing layer, including source configuration, destination mapping, and allowlist governance for healthcare-compliant event forwarding

Company info

  • Named a 2026 Built In Best Large Place to Work in Chicago and a Top Workplaces winner for Culture & Professional Development
  • Competitive salary, comprehensive benefits, and hybrid flexibility from our Fulton Market, Chicago headquarters
  • A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
Apply directly at THE Aspen Group →Create a free account for alerts like thisView THE Aspen Group immigration profile

This listing is sourced directly from THE Aspen Group's careers page and normalized into a canonical job model.