Earthrated

Earthrated

Senior Product Manager / Gestionnaire de Produit Sénior-e

Canada · Senior

Sponsorship not specifiedDetected 145 days ago
Product ManagementProduct StrategyProject ManagementValuationLeadershipCommunicationCollaborationProblem Solving

About the role

  • The Senior Product Manager at Earth Rated is a pivotal role with overall ownership of an assigned product category, accountable for the category's strategic direction, portfolio performance, and multi-year product roadmap.

Responsibilities

  • Develop a deep understanding of the market, competitive landscape, and consumer behaviours to identify opportunities and challenges (by priority market/region).
  • Own the category strategy and multi-year roadmap (including the strategic evaluation of innovations and the end-to-end delivery of renovations and line extensions). based on consumer insights, market dynamics, and business goals.
  • Partner with the Innovation Manager to evaluate bigger-bet innovation opportunities and determine how they fit into the category roadmap, including timing, sequencing, and portfolio fit, while maintaining ownership of near-term priorities such as renovations and line extensions.
  • Own the product lifecycle from ideation through development, launch readiness, iteration, and ongoing management, ensuring alignment with business goals.
  • Validate product concepts through consumer testing and feedback loops with the Insights and CX teams to ensure market readiness.
  • Align category objectives with omni-channel strategies to drive meaningful impact across all touchpoints.
  • Demonstrates the ability to lead cross-functional teams, aligning stakeholders with differing priorities to achieve shared objectives.
  • Creates an inclusive environment where ideas flow freely and team members feel empowered to contribute to organizational success.
  • Provide Sales/eComm and the Marketing Manager and channel teams with the strategic inputs needed to build GTM plans and launch messaging frameworks.
  • Partner with Sales and eCommerce KAMs to support forecast development by providing category/context inputs

Nice to have

  • Bachelor's degree in Marketing, Business, or related field
  • 5+ years of product management experience, preferably in CPG, pet care or manufacturing environments.
  • Proven track record of leading product innovation and category growth.
  • Strong analytical and strategic thinking skills.
  • Exceptional communication and project management abilities.
  • You have lived experience as a dog owner (past or present) and truly understand the day-to-day realities, emotional connection, and problem-solving that come with caring for a dog.
  • Passion for the pet care industry and a deep understanding of consumer behaviour.
  • Établir et surveiller les indicateurs de performance clés (KPI) de la catégorie.

Skills

  • Use consumer insights, market trends, and performance metrics to shape product strategies and roadmaps.
  • Analyze key performance indicators (e.g., velocity, distribution, market share, GM) to guide decision-making.

Benefits

  • Health & Dental Insurance funded 100% by Earth Rated
  • Virtual health care & consulting services through Consult+
  • Paid vacation time off including an office closure from December 24 to January 1 inclusively
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This listing is sourced directly from Earthrated's careers page and normalized into a canonical job model.