Socure
Senior Product Marketing Manager, Identity & KYA
Hybrid - New York · Senior
Sponsorship not specifiedDetected 26 days ago
Project ManagementSalesResearchLeadershipCommunicationCollaborationPublic SpeakingAdaptability
About the role
- The Senior Product Marketing Manager for know-your-agent (KYA) products will develop and execute product marketing strategies to drive awareness, adoption, and growth for Socure's workforce-focused solutions.
- This role partners closely with product, sales, and marketing teams to define positioning, messaging, and go-to-market plans.
- The Senior Product Marketing Manager leads market research, supports product launches, and ensures alignment between product capabilities and customer needs, with a specific focus on our newly built KYA product.
Responsibilities
- Develop product positioning, messaging, and value propositions that differentiate Socure's KYA product in the market.
- Lead the planning and execution of go-to-market strategies for new product launches and feature releases targeting identity verification use cases.
- Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels.
- Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to verification solutions or related fields.
- Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting workforce product impact.
- Project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in product marketing, marketing, or a related field, preferably with experience in fraud or identity verification.
- Analytical mindset with the ability to interpret data and market trends.
- Experience with fraud, identity, or related field is required with an preference for building 0-1 products
- https://docs.google.com/document/d/1q8XLYh9YK5AMYwnItctxmX1jrlv2RH3lwRcKhTYTNJkStrong written and verbal communication skills.
- Project management and organizational abilities
- able to manage multiple projects and adapt to shifting priorities.
- Deep understanding of product marketing, go-to-market strategies, and sales enablement.
- Collaboration and relationship-building skills across cross-functional teams.
- Adaptability, curiosity, and a willingness to learn in a fast-paced environment.
- Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- If you need an accommodation during any stage of the application or hiring process-including interview or onboarding support-please reach out to your Socure recruiting partner directly.
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- YouTube https://www.youtube.com/c/Socure | LinkedIn https://www.linkedin.com/company/socure/ | X (Twitter) https://x.com/socureme | Facebook https://www.facebook.com/socure/
Company info
- Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives.
This listing is sourced directly from Socure's careers page and normalized into a canonical job model.