Coca-Cola Company

Senior Manager, Customer Marketing

US - GA - Atlanta · Senior · Full-time

No sponsorshipDetected 1 day ago

Project ManagementCRMAccount ManagementBusiness DevelopmentForecastingResearchLeadershipCommunicationPublic Speaking

About the role

The position will play a critical role in the annual joint business planning process, development of growth strategies, innovation and digital programming.
We are looking for a highly strategic, collaborative, innovative and results-driven marketing leader with an entrepreneurial spirit, Customer and Consumer mindset and exceptional project management skills.

Seek out & leverage national marketing initiatives, brand ideas/thinking, consumer insights and internal tools/resources to support customer strategies and drive increased consumer preference.
Develop long-term Customer relationships with ownership of senior level marketing relationships to resolve and influence complex customer situations (franchisees & bottlers).
Host key strategic meetings (e.g. The Vault and associated preparations with presentations, insights, briefing documents, SMEs etc.).
Champion for both Customer and TCCC imperatives internally & externally to deliver on our Growth Promise in all areas.
Closely partner with Sales and Operations cross-functional teams, modeling our "One Team" approach, to drive the partnership and business.

Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results
Demonstrated personal leadership skills and ability to influence
Travel Required: 0-25%
Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

United States of America: 139,600 USD - 157,900 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.
Annual Incentive Reference Value Percentage:
Annual Incentive reference value is a market-based competitive value for your role.

Minimum Education Required: Bachelor's degree in Marketing/Business or equivalent education.
A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves.
Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve.
We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Lead the development and implementation of total beverage marketing strategies founded on the overall Customer strategy, fully leveraging national marketing initiatives.
how to apply to customers business) to deliver persuasive selling stories.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position.

This listing is sourced directly from Coca-Cola Company's careers page and normalized into a canonical job model.