Ritual
Vice President, Integrated Marketing
Los Angeles, CA · Exec
Sponsorship not specified$251k-$293kDetected 16 days ago
Supply ChainLeadershipCommunicationMentoring
About the role
- We're looking for a VP, Integrated Marketing to help define Ritual's next stage of growth.
- This is a rare opportunity to join Ritual as we scale omnichannel growth, expand into new product categories, and shape how women discover, understand, and choose products for their health across life stages.
- This leader will translate Ritual's standards of trust, traceability, and scientific rigor into commercial marketing that breaks through.
Responsibilities
- Lead Ritual's integrated marketing and portfolio commercialization strategy.
- Build and own a 24-month integrated marketing roadmap that connects category priorities, product messaging, retail moments, partnerships, and revenue goals across DTC, Amazon, Retail, and Club.
- Own portfolio lifecycle strategy across new launches, retailer expansions, channel exclusives, product updates, and growth initiatives - ensuring commercial readiness from innovation pipeline through in-market execution.
- Build a breakthrough partnership strategy to drive commercial growth.
- Identify, structure, and manage partnerships that drive awareness, cultural relevance, and customer acquisition.
- Partner with Brand on culturally-driven partnerships to ensure they convert to commercial outcomes.
- Partner with Sales on sell-in support and build omnichannel customer experiences that perform across every retail environment.
- Build a real-time consumer, competitive, and category insight engine.
- Lead Consumer Insights in translating market signals, cultural trends, customer behavior, and competitive activity into actionable recommendations that inform launches, media, partnerships, and executive decisions - in real time, not in quarterly decks.
- Identify high-friction workflows across your teams and reimagine them with systems that create speed and capacity.
Requirements
- 12+ years of progressive marketing experience, including VP-level or equivalent senior leadership scope within a high-growth consumer brand.
- Demonstrated ability to translate consumer insights, competitive intelligence, and category trends into business decisions, marketing investment recommendations, and high-impact go-to-market plans.
- Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications.
Compensation
- $251,000 - $293,000 Your base salary is one part of your total compensation package.
- The salary range represents the entire compensation range for this position.
- Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications.
- Not all candidates will be eligible for the upper end of the salary range.
Benefits
- About Ritual Ritual is a personal health brand that is raising the bar for daily wellness.
- Our team of 120+ scientists, creatives, and skeptics is raising the bar for women's health.
Company info
- About the role We're looking for a VP, Integrated Marketing to help define Ritual's next stage of growth.
This listing is sourced directly from Ritual's careers page and normalized into a canonical job model.