Dyne Therapeutics
Director, HCP Marketing - DM1
Waltham, MA · Director
Sponsorship not specifiedDetected 21 days ago
Brand StrategyPatient CareAnimal StudiesLeadershipCollaboration
About the role
- Dyne Therapeutics is focused on delivering functional improvement for people living with genetically driven neuromuscular diseases.
- The company is advancing clinical programs for Duchenne muscular dystrophy (DMD) and myotonic dystrophy type 1 (DM1) as well as a preclinical programs for facioscapulohumeral muscular dystrophy (FSHD) and Pompe disease.
- Learn more at https://www.dyne-tx.com/, and follow us on X, LinkedIn and Facebook.
Responsibilities
- Translate clinical data/label into HCP message strategy and content priorities that support adoption and long-term utilization; provide input into evidence generation priorities to enable sustained differentiation and brand growth.
- Own the HCP omnichannel engagement strategy across personal and non-personal promotion, defining strategy and priorities, and partnering with omnichannel and analytics engagement teams to execute and optimize across disease-state and branded initiatives.
- Build closed-loop deployment models to continuously test and learn which messages and channels resonate, detect progression along the belief ladder, and refine journeys accordingly.
- Ensure HCP digital engagement generates actionable signals that drive next best actions across digital and field channels, in tight coordination with field teams.
- Support Regional Market Development Managers as primary field executors for peer-to-peer programming and KOL engagement (e.g., congresses, advisory boards, speaker programs), ensuring strategic alignment, compliant materials and training, and consistent capture of field insights to inform ongoing optimization. <span data-ccp-prop
- The Director, HCP Marketing - DM1, leads the development and execution of HCP-focused strategies and initiatives that empower care providers who treat Myotonic Dystrophy.
- In an active launch environment, this role is pivotal in driving impactful HCP engagement programs that support successful market entry and long-term adoption.
Compensation
- Own HCP strategy and execution for DM1 from pre-launch through launch and beyond; develop and deliver annual HCP plan to drive growth, in alignment with brand strategy set by Brand Lead.
Benefits
- It blends strategic vision with hands-on execution, ensuring Dyne delivers meaningful engagement and education aligned with our mission and brand objectives.
- You operate with agility to meet critical launch milestones, leverage innovative technologies and omnichannel tactics to maximize educational objectives.
- Lead peer-to-peer education strategy and execution, leveraging modern formats and channels to advance education.
- HCP Education, KOL/Peer to Peer, and Congress
Company info
- We are developing therapeutics that target muscle and the central nervous system (CNS) to address the root cause of disease.
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